As social commerce is likely one of the quickest rising channels for Shopify retailers, the ecommerce platform has introduced a brand new partnership with TikTok that may make it simpler for entrepreneurs to attain new clients.
Shopify retailers with a TikTok For Business account will quickly have the option to add a procuring tab to their TikTok profiles, sync their product catalogs and create a mini-storefront which {links} immediately to their on-line retailer for checkout.
Kylie Jenner might be one of many first entrepreneurs to take a look at out this new integration as she constructed her Kylie Cosmetics enterprise on social media and in addition enjoys creating short-form movies for her followers on TikTok.
President of Shopify, Harley Finkelstein offered additional perception on the 2 firms' new partnership in a press launch, saying:
"Creators are paving the way for a new kind of entrepreneurship where content, community, and commerce are key. By enabling new in-app shopping experiences and product discovery on TikTok for the first time, Shopify is powering the creator economy on one of the fastest-growing social and entertainment platforms in the world. We are excited to help this next generation of entrepreneurs connect with their audiences in more ways—and with TikTok as a visionary partner."
Tagging merchandise in TikTok posts
Shopify and TikTok have additionally partnered to deliver product {links} to Shopify retailers which can be utilized to tag merchandise in natural TikTok posts.
With this characteristic, TikTok customers can select to store immediately from a product owner's storefront or click on a tagged product in a product owner's TikTok video that may take them to the product owner's on-line retailer for checkout.
The TikTok Shopping pilot is at the moment out there to Shopify retailers positioned within the US and UK. A choose group of retailers in Canada will take part within the pilot within the coming weeks and from there, the characteristic will roll out to further areas within the coming months.
Shopify retailers eager about promoting their merchandise on TikTok can request early entry to the TikTok Shopping pilot by heading to Shopify's TikTok channel.
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