Why Myntra is changing its logo following a police complaint

E-commerce web site Myntra is about to vary its brand after a Mumbai-based activist lodged a criticism with the state cyber police, alleging that the corporate’s signage was “insulting and offensive” in direction of ladies.

The criticism was lodged by a lady named Naaz Patel, the founding father of an NGO known as Avesta Basis. She filed the criticism in December final 12 months, demanding the elimination of the brand and calling for motion to be taken towards the corporate. Patel alleged that the outdated brand resembled a unadorned girl.

Mumbai Police’s cyber crime division later despatched an e-mail to the Myntra, informing the corporate concerning the criticism. Responding to the criticism, the Flipkart-backed e-commerce large has stated that it'll change its brand inside a month’s time.

Whereas the corporate is but to unveil its new brand, it has already began the method of changing the outdated signage on all platforms, together with the web site and app. Myntra has additionally issued printing orders for packaging materials with their new brand, as per experiences.

“We found that the logo was offensive in nature for women. Following the complaint, we sent an email to Myntra and their officials came and met us. The officials said they will change the logo in a month’s time,” DCP Rashmi Karandikar, Cyber Crime Division of Mumbai police instructed Jagran English.

Based in 2007, Myntra was acquired by Flipkart in 2014. The corporate later acquired trend e-retailer Jabong in 2016. It has since grown to turn out to be one of many nation’s largest on-line trend web sites.