Snap announces partnership with short-video app Moj, launches 30 new lenses for creators

Snap Inc has partnered with Indian short-video app Moj to launch its built-in digicam equipment which is able to assist creators use AR filters for his or her content material on the platform. As a part of the announcement, 30 new lenses shall be launched on the Moj app for creators to make use of. Moj says it plans to create greater than 400 lenses “over multiple phases for its community”.

As well as, Moj has introduced that the partnership will result in extra tailor-made experiences for customers with the assistance of Snapchat Official Lens Creators (OLC). Previously, numerous video apps have partnered with Snap to make use of its digicam equipment however Moj is the primary Indian app to take action.

“The newly launched collection of 30 Lenses will give our community a never seen before social experience and make content creation on Moj a whole lot more fun. We are supremely excited about this collaboration and look forward to our creators making magic with these advanced Lenses and their original ideas,” stated Gaurav Mishra, SVP-Product, ShareChat.

With the intention to entry the brand new lenses, Moj customers have to faucet on the digicam tab seen on the backside of the display. The collaboration goes each methods as Snapchat customers may also be capable of use lenses created by Moj.

Out of the 30 lenses launched at present, a number of had been created by Snapchat OLCs in India corresponding to Hardik Shah (Superfan.ai) and Vivek Singh. These lenses additionally provide 3D full physique monitoring lenses, which might come in useful for dance movies.

“Our camera technology and core values around creativity, privacy, and ephemerality enables us to help developers bring new opportunities to bring engaging experiences to their platforms and communities. We are excited to see how content creators in India play with these lenses and unlock new levels of creativity,” Ben Schwerin, SVP – Content material and Partnerships, Snap Inc stated in a press assertion.

Moj noticed a surge in downloads after the broadly widespread TikTok app was banned in India in June 2020. The app now has over 100 million downloads and a ranking of 4.3 on Google Play Retailer.