Koo's User Base Reaches 15 Million, Eyes South-East Asia Expansion Next Year

Koo eyes growth in South-east Asian market in 2023

Homegrown microblogging platform Koo's person base has touched about 15 million now, with 5 million customers added within the final quarter, its co-founder Aprameya Radhakrishna has mentioned.

Koo will preserve its sharp deal with the Indian market, onboarding an increasing number of customers, even because it plans to enterprise into one new market in Southeast Asia after June 2023.

The Indian microblogging platform, which has loved a meteoric rise in utilization, is presently additionally out there in Nigeria, a market that ”continues to develop”.

Overall, the platform has hit about 15 million downloads now, with 5 million added within the final quarter, Mr Radhakrishna mentioned in an interview.

"We have seen rapid growth. We are making sure that everything that India celebrates, whether it is language or culture, is resonating on Koo… Be it the cricket, politics, movies, spiritual leaders and their following, everything is being celebrated on Koo in their (users') languages,” Mr Radhakrishna said.

The platform, earlier this year, made inroads into Nigerian market. The platform, earlier this year, made inroads into Nigerian market.

"Nigeria has been rising properly, organically. We are taking this time to know the cultural points of Nigeria, and it continues to develop”, Mr Radhakrishna knowledgeable.

India will proceed to be the platform's major focus. So far as worldwide growth goes, Koo is eager to strengthen its presence in Nigeria and different African international locations.

"For expansion, we will also experiment with (look at) one country in South East Asia…We have not chosen the country but we will definitely want to enter one more market…in Southeast Asia, in second half of next year,” he said.

Asked which locations could be in the reckoning as Koo charts out plans for venturing into a new market, Radhakrishna noted that Indonesia, Malaysia and the Philippines were among promising markets. Koo will study various markets and finalise its pick, closer to the date.

Offering microblogging experience in local languages and for people speaking local languages, has been Koo's forte.

"The premise of coming into any market is whether or not they have vital native language facet to their group and tradition. Those are the international locations, that we are going to enter,” Mr Radhakrishna mentioned.

Founded by Radhakrishna and Mayank Bidawatka, Koo was launched final yr to permit customers to precise themselves and interact on the platform in Indian languages.

It helps a number of languages together with Hindi, Telugu and Bengali, amongst others.