Gaming goliath fights again towards counterfeiters

ROBLOX protects gaming platform by adopting model safety technique

NetNames, the net model safety specialist, has partnered with ROBLOX Company, the user-generated on-line gaming platform, to ship a model safety programme to proactively defend ROBLOX merchandise from the specter of counterfeiting on a worldwide scale.

ROBLOX

ROBLOX has entered a contract with NetNames, which is able to see NetNames detect fraudulent web sites imitating that of the model and counterfeit listings of ROBLOX merchandise on market websites, while implementing their removing from the web. As a part of the model safety programme, NetNames can even monitor for infringements on ROBLOX’s video games throughout social media websites and cellular apps.

With over 15 million video games created by its customers, ROBLOX is the biggest gaming website on this planet. Powered by a rising group of over 300,000 builders who create quite a lot of 3D video games, it permits customers to expertise digital and augmented actuality via purposes obtainable throughout iOS, Android and Kindle Fireplace gadgets.

Having developed its personal digital foreign money, Robux, the net gaming platform represents a digital financial system which presents aspiring sport builders the chance to monetise their creations. The partnership won't solely safeguard towards infringements on the model’s trademark, which may very well be damaging to ROBLOX’s fame, it can additionally defend the income of its group of builders.

David Baszucki, chief government of ROBLOX, mentioned:
“The partnership with NetNames forms part of a strategic move to protect the ROBLOX brand, and highlights our zero tolerance to counterfeiting. With a growing number of over 4.7 million players globally, we have a responsibility to protect our loyal customer base from the threat of counterfeiting. With NetNames’ technology and expertise behind us, we have the tools required to action against this global problem.”

Stuart Fuller, Director of Industrial Operations at NetNames, mentioned:
“Digital has infiltrated each side of our each day lives from work to play, and ROBLOX represents a extremely profitable firm capitalising on this demand. Alongside the alternatives nonetheless, the surging tide of worldwide on-line commerce carries fraudsters with it. Counterfeiters are utilizing digital platforms from unpoliced on-line marketplaces to fraudulent cellular apps to additional their attain, profitability and anonymity.

“The necessity for manufacturers to observe and take motion towards counterfeiting on-line to make sure that income is filtered into the respectable channels has by no means been extra necessary. We're delighted that ROBLOX is among the newest manufacturers to enlist our providers to guard its merchandise and group of players because it grows its providing and followers the world over. “

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About NetNames
NetNames is a part of Company Service Firm® (CSC®) - a privately-held firm headquartered in Wilmington, Delaware, USA. CSC is the main and most revered international supplier of company area administration and on-line model safety providers. By way of its business main model safety, area identify administration, on-line safety, anti-piracy and acquisitions providers, the corporate is answerable for preserving organizations and types one step forward of on-line threats throughout the globe. The corporate has places of work throughout 4 continents permitting it to ship international options and on-line model methods with localized assist and execution. NetNames may be discovered at www.netnames.com and on Twitter @NetNamesDomains and CSC at www.cscglobal.com and on Twitter @CSCGlobal.

Contact particulars
Karen Clark
Account Supervisor
Rostrum
e: Ok.clark@rostrum.company
t: +44 (0)207 440 8675