GameSeek to shake up on-line retail for specialist players with Mirakl Market Platform

“Taking a marketplace approach has always been in our grand plan, and Mirakl was the only choice”

LONDON, UK – Could 2, 2017 – Mirakl, the main On-line Market Administration Platform supplier, has right this moment introduced that UK on-line retailer, GameSeek, has chosen the Mirakl B2C Market Platform to be a key element in its imaginative and prescient to construct the largest and finest shopper market for gaming, electronics, books, clothes and toys/devices.

With thousands and thousands of consumers and a extremely engaged social community, GameSeek is the primary unbiased on-line sport and toy retailer within the UK. GameSeek has devised a market that can enable the corporate to proceed thrilling prospects with new class choices, and develop by benefiting from alternatives it believes different on-line retailers have missed.

As Founder Stephen Staley explains, “Taking a marketplace approach has always been in our grand plan as the way to become a central hub where consumers want to shop. We’ve been watching the market and believe we can utilise our vast experience, talents and technology in a way that is meaningful to consumers, and fair to our partners on the marketplace. Any supplier will be able to ‘win’ the Buy Box on GameSeek if they have the right offer, regardless of our own stock levels of an item. Equally, regardless of whichever supplier the customer buys from, they will earn the same points as part of a new Loyalty Scheme. We want everyone to be a winner.”

As a result of a market was at all times on the agenda for GameSeek, it was merely a case of whether or not to construct it in-house or put money into a longtime platform expertise. Ultimately, deciding to put money into established expertise gave GameSeek one of the best worth for cash, with the superb entry to confirmed expertise and experience. Within the case of Mirakl, these are introduced collectively in a approach that ensures speedy time to market. Mirakl just isn't merely a expertise platform; guide experience helps firms discover and refine each course of of their enterprise, as effectively help with establishing fee fashions and advertising and marketing to potential suppliers. This end-to-end strategy lowers the dangers for market house owners, decreases time to market, and ensures {the marketplace} is as friction free as doable, retaining and gaining momentum after launch.

Staley provides, “We’ll be able to work with new categories that we would not have experimented with in the past such as Sports or Hobbies & Crafts, because it is will be low risk and cost for us as the retailer, while creating a new outlet for marketplace partners. Categories such as large electrical items which we could not have held stock for can now be delivered directly by the supplier once live on the store. This means we can keep our customers excited, seeing GameSeek as a place to purchase from a wide range of categories.

With these new categories giving us a low-risk way of exploring new sales streams, we feel it is important to offer the same peace-of-mind and reduced risk to our selling partners. This is why we are offering the opportunity for partners to put their products in front of millions of new people, yet charging no set-up fees or monthly membership fees. If you don’t sell, there’s nothing to pay.”

Mirakl’s tight integration with one of the best aggregators the world over was additionally cited as one of many causes for its choice, shortly opening new alternatives for suppliers that be a part of {the marketplace}. World growth can be a key element of GameSeek’s future plans – the localisation options within the Mirakl Market Platform and talent to quickly scale into new territories, means the corporate can seize new alternatives shortly, with minimal danger for them and their companions.

The Mirakl Market Platform gives a safe on-line setting to host transactions between consumers and sellers of each services – each B2B and B2C organisations can dramatically enhance their product vary, develop geographically and introduce a worthwhile new gross sales channel. Organisations can use marketplaces to retain their worth competitiveness, enhance margins, in addition to check and prolong product ranges stock and danger free. Finally this retains prospects excited a couple of model and generates repeat enterprise.

Eric Chemouny, Senior Vice President for EMEA at Mirakl concluded, “GameSeek has chosen a strategy that will not only offer the best customer experience but will also provide the best environment for their sellers. This combination will give them the best opportunity to make their marketplace a huge success. This strategy will see them differentiate from their competition and offer a unique platform to their customers. We’re really enjoying being a key partner in bringing GameSeek’s vision to life and look forward to seeing the response from their happy customers!”

For extra details about Mirakl and the Mirakl Market Platform, please go to www.mirakl.com.

About Mirakl
Mirakl provides retailers and types the flexibility to shortly launch a brand new income with their very own on-line market. {The marketplace} mannequin permits firms to extend buyer worth by offering extra merchandise, at higher costs, with firstclass high quality; creating extra alternatives to construct loyalty. The Mirakl Market Platform automates the arduous issues: vendor onboarding, service high quality management, and order distribution; on an API-based resolution that’s modular and straightforward to combine. Over 100 prospects working marketplaces in 40 international locations belief Mirakl’s confirmed experience and expertise together with Greatest Purchase Canada, Carrefour, Condé Nast, Darty, Galeries Lafayette and Halfords. Based in 2012, Mirakl helps firms present a greater buyer expertise as a part of their omni-channel technique. For extra data: www.mirakl.com

About GameSeek
Based in 2000, primarily based in Cheshire, UK; GameSeek is the most important totally unbiased retailer of their subject, promoting a wide range of merchandise together with Video Video games, Computer systems, Electronics and Toys. With over 2 million prospects and years of expertise dealing world-wide in numerous sectors; they've introduced collectively all of their information to construct a market platform that might be distinctive in its operation. For extra data: http://market.gameseek.co.uk/

Media Contact
Lorena Duke / Duncan Gurney
Ascendant Communications
mirakl@ascendcomms.web
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