Auntie Anne’s Celebrates 25 Years - say hello to restricted-time flavours, locally designed merchandise, and a chance to learn how to bake the iconic Soft Pretzels!

A household favorite since 1996, Auntie Anne’s marks its 25 years of handcrafted pretzels this yr, with a slew of actions this August and September; together with new restricted-time flavours and a Soft Pretzels Baking Workshop for loyal and new followers alike to rediscover freshly-baked delicate pretzels that we as soon as knew from yesteryear.

Having made its first native look in 1996 with the first – and nonetheless working – Auntie Anne’s retailer at Parkway Parade, the pretzel chain was certainly one of the first F&B companies with open-idea kiosks that fascinated generations of passers-by.

Today, Auntie Anne’s has expanded to eight current shops islandwide.

twenty fifth Anniversary and Birthday Pretzel Nuggets Specials

Beginning the model’s thrilling twenty fifth anniversary celebrations, Auntie Anne’s is ready to launch a new and restricted-time addition to its menu: the Auntie Anne’s Birthday Pretzel Nuggets, which can be obtainable for buy on-line and in-retailer from 2:00pm throughout this festive interval of 17 August – 10 October 2021 solely.

Festivities of Auntie Anne’s twenty fifth Anniversary awaits as followers can reminisce on the easy pleasures that include each chunk of the Birthday Pretzel Nuggets.

With a myriad of delectable pretzel choices, Auntie Anne’s may even be having a restricted-time promotion of its Birthday Pretzel Sets and twenty fifth Anniversary Celebration Set. Each Set may even include collectible Auntie Anne’s merchandise – a Pretzel plushie keychain and/or a canvas tote bag.

Available from 17 August in-retailer and on-line for a restricted-time solely, followers won't need to miss these unique collectibles whereas indulging in the easy joys of Auntie Anne’s pretzels.

In addition to the Birthday Pretzel Nuggets and a selection from the Top 3 Pretzels (Cinnamon Sugar, Almond Crunch and Parmesan Cheese), the Birthday Pretzel Set A will embody one Pretzel Plushie whereas the Birthday Pretzel Set B will embody one Auntie Anne’s tote bag. Each set will retail at $10.30 and $14.00 respectively.

Fans may go for Auntie Anne’s twenty fifth Anniversary Celebration Set for that added-worth, with every set retailing for $25.00 and contains the Birthday Pretzel Nuggets, the Top 3 Pretzels, one Cheese Dog, one Chocolate Almond Bites, in addition to one Pretzel plushie and collectible tote bag.

Exclusive Soft Pretzel Workshop

Auntie Anne’s can be internet hosting eight unique Soft Pretzel Baking Workshop classes in September for followers to bond over their love for delicate buttery pretzels whereas studying insider ideas to get the good twist of Auntie Anne’s pretzels proper.

Attendees can be guided by second-technology proprietor of Auntie Anne’s Singapore to bake and convey residence three delicate pretzels and/or pretzel nuggets with toppings of their selecting.

From 17 August, head over right here and click on ‘Order’ to be prompted to Auntie Anne’s on-line web ordering kind to buy tickets. Limited slots can be obtainable, with every ticket priced at $15.00 per particular person.

Fans may be a part of Auntie Anne’s ‘Pretzel Hearts’ Loyalty Programme to not miss out on any particular offers in addition to gather e-loyalty factors to redeem free Pretzels. Registration is free and will be made on-line, with each new member to obtain a 1-for-1 voucher with their first Pretzel buy.

‘Hearts for Knots’ Pretzel Donation Campaign

Auntie Anne’s may even be launching a pretzel donation marketing campaign, Hearts for Knots’ Pretzel Donation, the place members of the model’s loyalty programme can donate their e-loyalty factors to present complimentary pretzels to healthcare frontliners of Singapore General Hospital and Khoo Teck Phuat Hospital, in addition to to beneficiaries from SHINE, The Salvation Army and the Willing Hearts from 17 August 2021.

With a objective to contribute 2,500 pretzels over 2 months, the marketing campaign may even be utilising a decrease fee conversion of 25 Hearts for 1 Pretzel – with the regular conversion being 40 Hearts for every Pretzel redemption. New prospects may take part the marketing campaign simply by signing up to be a Hearts Rewards member.