WhatsApp Pay looks to up its game in India - This is how

Published:Dec 6, 202305:58
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When Meta, which owns WhatsApp, rolled out in December 2020 WhatsApp Pay in India --- among the many first two nations to get the power --- its hopes of dominating the market was probably excessive. After all, it is in India its largest person base resided, and as a rustic, it was embracing the digital economic system nearly with a vengeance. Despite a market cap put in place by the regulator NPCI, the WhatsApp Pay service was anticipated to stroll away with a serious chunk of India’s cell funds market, which is estimated to attain $1 trillion by 2023.As it occurred, WhatsApp Pay huffed and puffed up its means by the Indian market, and its share of UPI transactions stands at lower than 1%, whereas Walmart-backed Phone-Pe and Google Pay's market share is 46% and 34% respectively.


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