Victoria’s Secret Makes Priyanka Chopra and 6 Others High-Profile Women Its Ambassador in Major Rebranding Bid

"Ps: thank you to my dream team for always thinking big with me. For going on the wild rides I want to embark upon. And for fighting the big fights! Love u and am especially proud of u on this one!" Priyanka concluded the submit. Besides Chopra, the roster contains American soccer star Megan Rapinoe, Brazilian transgender mannequin Valentina Sampaio, 17-year-old Chinese American freestyle skier, and soon-to-be Olympian Eileen Gu, 29-year-old biracial mannequin and inclusivity advocate Paloma Elsesser, photographer and Los Angeles-based media persona Amanda de Cadenet and South Sudanese-Australian mannequin Adut Akech.

"At Victoria's Secret, we are on an incredible journey to become the world's biggest and best advocate for women. This is a dramatic shift for our brand, and it's a shift that we embrace from our core. These new initiatives are just the beginning. We are energized and humbled by the work ahead of us," mentioned Martin Waters, Chief Executive Officer, Victoria's Secret. Talking about 'The VS Collective' partnership, Martha Pease, Chief Marketing Officer, Victoria's Secret, mentioned, "With the VS Collective, we are creating a platform that will build new, deeper relationships with all women.

Through a series of collaborations, business partnerships and cause-related initiatives, we're bringing new dimensions to our brand experience. In marrying our new partners' energy, creativity and perspectives with our network and scale we can transform how we connect with and show up for women." Among the primary initiatives, the founding members of 'The VS Collective' will share their tales in a 10-episode recurring podcast hosted by award-winning broadcaster, Amanda de Cadenet.

Each episode will showcase the outstanding experiences and views of a member of the Collective, in addition to reveal additional particulars of their partnership with the model. Furthering on their mission, 'The VS Global Fund for Women's Cancers' with longstanding companion, Pelotonia. will fund progressive analysis tasks aimed toward progressing remedies and cures for ladies's cancers and investing in the subsequent technology of girls scientists who characterize the varied inhabitants they serve.

Through the partnership, Victoria's Secret will grant and award at the very least USD 5 million yearly to look at and deal with racial and gender inequities and unlock new improvements that enhance most cancers outcomes for all girls. Annual grants will probably be awarded to particular person scientists or analysis "dream teams" who're collaborating throughout establishments. The model will probably be becoming a member of forces with Stella throughout Breast Cancer Awareness Month in October. She will carry her expertise, perspective, power and voice to the mission in order to teach and help.

She mentioned, "Breast cancer awareness has always been a cause very personal to me. It is a global issue impacting the lives of millions of women and their families every year. I'm hopeful this initiative will provide easier access to information, support and services to a huge community of women around the world. I'm excited to play a small part during this pivotal moment on this vital issue." Talking additional in regards to the partnership, Laura Miller, Chief Human Resources Officer, Victoria's Secret, said, "Eradicating cancers, especially female cancers, is a cause important to our associates and our customers. Through the Victoria's Secret Global Fund for Women's Cancers and our partnership with Stella McCartney, we believe we can improve access to treatment and early detection methods while educating and empowering women to take control of their own health.

In doing so, we can improve and save the lives of millions of women around the world." Victoria's Secret, which launched raunchy lingerie to the lots in the Seventies, has been overshadowed in current years by manufacturers which have brazenly embraced each ethnic and bodily range. After ages, the model has now determined to drop Angels in a step in the direction of girls empowerment.

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