Singapore Heartlands Festival 2021 - Rediscover, reimagine and rejoice in the heartlands with a mix of physical and virtual activities

Heartlands Festival 2021, the first island-huge celebration of the heartlands, formally launches in the present day!Organised by the Heartland Enterprise Centre Singapore (HECS) and supported by the Federation of Merchants’ Associations Singapore (FMAS), and Enterprise Singapore, the inaugural pageant, which will likely be held until 18 February 2023, seeks to commemorate our heartland retailers and hawkers, and encourage all to look to the heartlands as a go-to vacation spot to eat, store, play and rejoice.The three-month pageant will likely be crammed with programmes based mostly on the following themes – Eat, Shop, Play and Celebrate, represented by the pageant’s household of otters – Eddy, Sasha, Paddy and Carly respectively. Inspired by Singaporeans’ cherished leisure exercise of recognizing otters, the pageant captures the essence of life in the heartlands, with the otter household taking residents via a series of programmes and activities beneath the pageant’s themes.Eat options Eddy’s Ultimate Food Challenge, the place individuals can join through Instagram to compete in opposition to Zermatt Neo, one of Singapore’s most well-known aggressive eaters, in a timed consuming contest. Qualifying rounds will happen throughout 5 neighbourhoods in Singapore from January 2023, whereas the ultimate showdown with Zermatt will likely be held at the Closing Ceremony. The first to complete a whopping hawker meals platter will earn the title of ‘Singapore’s Ultimate Foodie’ and stroll away with a $500 NETS FlashPay Card.

A social media marketing campaign, Top 100 Eats with Eddy – Hawkers Edition, can even run in collaboration with meals bloggers corresponding to @fatspoting, @thisisjeffrey and @thehalalfoodblog. Participants can counsel and vote for his or her favorite hawker picks by commenting on Instagram posts to assist curate a record of 100 distinguished hawker ‘Top Eats’ by the individuals, for the individuals.Shop includes a compilation of candy offers and presents that one can discover in the heartlands in Sasha’s Xmas Gift Guide, and a timed race, Shop Your Hearts Out with Sasha that can happen in January 2023. Participants can stand to win prizes price as much as $400, as they compete to buy throughout 5 heartland outlets whereas maintaining inside a price range of $50.

Participants will likely be chosen via a series of online contests hosted by @heyheartlands on Instagram.Play contains immersive experiences corresponding to the Heartland Tours, which brings individuals to iconic landmarks and nostalgic neighbourhood points of interest to find out about the tradition and range of our heartlands. The first tour will kick off in the month of December at Bukit Gombak, whereas the relaxation of the excursions will begin from January 2023 throughout areas corresponding to Ang Mo Kio/Kebun Baru, Bishan-Toa Payoh, Boon Lay, Bedok, Bras Basah/People’s Park Complex and Clementi.

Another exercise to look out for is the Heartlights Xperience Trails series, the place 5 spectacular gentle and picture installations that includes Singaporean’s favorite native pastimes and landmarks will likely be displayed throughout completely different heartlands, alongside lighting decorations put up by the native retailers’ and hawkers’ associations.

There can even be a uniquely Singaporean Instagram marketing campaign, Heartland Gems: Hunt with Paddy, the place individuals will likely be invited to share fond reminiscences of native hidden gems the place they Shop and Play.The pageant can even invite audiences to share their ideas and aspirations for our heartlands via an Instagram marketing campaign The Future of Our Heartlands, and an unique three-half Heart Me Out video series that spotlights heartland companies that span throughout generations and showcases the aspirations of younger heartland enterprise homeowners. 

To encourage shopper spending at the neighbourhood centres, the pageant can be organising Weekly Lucky Draws with Carly, the place individuals can stand to win $388 price of prizes in the Weekly Draws, and as much as $3,388 in money and prizes in the ultimate Grand Draw.To take part, consumers merely have to spend a minimal of $10 per transaction at any store or meals stall in the heartlands and submit their receipts on www.heartlandsfestival.com. Every $10 spent confers one fortunate draw likelihood, and consumers will obtain a further likelihood once they full their buy utilizing e-fee.