Singapore Airlines, CapitaLand start new rewards partnership

The partnership will hyperlink the KrisFlyer and CapitaStar programmes.

Business actual property large CapitaLand and flag service Singapore Airways (SIA) have introduced the linkage of their respective rewards programmes.

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By means of this partnership, the miles earned by way of SIA's KrisFlyer loyalty programme will be redeemed for way of life and journey rewards accessible in Capitaland's CapitaStar programme.

Members can even avail of unique CapitaStar rewards by way of the Kris+ cellular app.

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"This partnership with CapitaLand, Singapore's largest retail operator, is a part of our continuous journey to add new partners to our membership ecosystem," mentioned JoAnn Tan, SIA senior vp for advertising and marketing planning.

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In flip, CapitaLand Singapore Head of coaltion Reuben Yong mentioned: "We are confident that our collaboration with Singapore Airlines and KrisFlyer will create a more diverse, flexible and holistic experience for more than 1.1 million CapitaStar members."

The conversion programme would additionally permit KrisFlyer and CapitaStar members to transform between miles and STAR$ by way of the businesses' respective web sites and cellular apps.