Major media brands sign up to climate content pledge during Cop26
Manav JainPublished: Nov 30, 2023Updated: Oct 17, 2026
Twelve of the UK’s major media producers have agreed to prolong the amount and improve the usual of their native climate change storytelling.The signatories – along with the BBC, ITV, Channel 4 and Sky – symbolize larger than 70% of the time UK audiences spend watching TV and film.
Britbox, Discovery and RTE are moreover among the many many companies to enroll to the Local climate Content materials Pledge.The pledge was launched collectively by Albert, the show enterprise organisation for environmental sustainability, and is being launched to coincide with the Cop26 native climate summit in Glasgow.The companies haven’t set measurable targets nonetheless will announce their very personal commitments inside the coming yr.Throughout a panel on Wednesday as part of Cop26, the chief executives of the BBC, Channel 4, ITV, Sky and STV will identify on the media enterprise to create additional content materials reflecting the realities of native climate change.They may even take a look on the place of broadcasters and streaming corporations in tackling the issues, and uncover the measures wished to chop emissions to web zero.BBC director-general Tim Davie (Richard Kendal/RTS/PA)BBC director-general Tim Davie said: “This pledge is a agency dedication from our business to go additional and quicker to have interaction and inform audiences on the local weather challenges all of us face.”Channel 4 chief govt Alex Mahon said: “This could be a pivotal time for broadcasters and for our audiences as we be a part of collectively to kind out the native climate catastrophe that impacts us and future generations.“Signing this pledge is a once-in-a-lifetime alternative for broadcasters and programme makers to work collectively and use the facility of content material on each platform.”Channel 4 chief govt Alex Mahon (Yui Mok/PA)Dame Carolyn McCall, chief govt of ITV, said: “From plant-based recipes on daytime to inserting electrical cars on Emmerdale, ITV is devoted to using our attain and world-class experience to make the transition to a sustainable future associated and accessible for our audiences.“This pledge is an indication of how an business can work collectively to create actual change.”Dame Carolyn McCall (Parliament TV/PA)Stephen van Rooyen, Sky’s govt vp and chief govt of UK and Europe, said: “Sustainability has always been on the coronary coronary heart of our enterprise, from being the first carbon neutral media agency to launching the world’s first carbon neutral TV in Sky Glass.“Now, using our content materials and attain in tens of thousands and thousands of homes, we now have the possibility to encourage our purchasers to make modifications which will help us all get to web zero.“This pledge is an instance of the power of the published business to return collectively and drive important motion.”The panel will occur on the BBC Scotland HQ on November 3 at 11am and is perhaps streamed at youtube.com/BAFTAGuru
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