The restaurants in India have been struggling with the huge commissions charged by third party food delivery platforms. As per the report by Hindu Business Line, third party delivery players such as Swiggy and Zomato charge a whopping 22-25 percent on the order value from their restaurant partners. Hence, restaurants have realised the need to come up with their own delivery channel for food delivery.
Tips to prompt your diners to order directly from your delivery channel
Make use of your website –
The first place to start with is your restaurant website. Highlight the details of your delivery service such as the contact numbers, time of operations, the areas of delivery etc. Place a banner on the website so that it grabs the attention of the audience. At the time of the launch of your service, offer special discounts in order to lure the diners and have an online food ordering website.
Advertise aggressively –
Publicise your delivery services on the restaurant’s social media pages such as Facebook and Instagram. The research by Empathica shows that when it comes to choosing a restaurant nearly 3 out of 4 customers (72%) have used Facebook. A digital restaurant management software such as Inresto Campaign can also help you immensely in restaurant marketing and running ad campaigns.
One more effective method is by publishing advertisements in newspapers, FM radio and local television channels. Also distribute separate notices along with newspapers.
Utilise SEO effectively –
Any hungry diner would naturally search in Google for the best food delivery options available in the city. An effective Search Engine Optimisation (SEO) strategy can make your restaurant appear on the top of Google Search results. Hire the services of a digital marketing agency that can help you on this front.
Offer excellent service –
Last but not the least, offer an amazing service that will prompt customers to make repeated orders in the future. Ensure timely delivery and pay attention to the feedback from diners.
By following the tips discussed above, diners will definitely opt for your restaurant’s delivery service when it comes to ordering food online.