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Fabindia Deletes ‘Jashn-e-Riwaaz’ Diwali Ad Tweet After Netizens Trend Boycott FabIndia


Apparel model Fabindia run Diwali marketing campaign named “Jashn-e-Riwaj” on Twitter on Monday. Bharatiya Janata Yuva Morcha National President and BJP MP Tejasvi Surya objected to the advert marketing campaign, saying “Deepavali is not Jashn-e-Riwaaz”. Later, Fabindia has eliminated a tweet selling their new assortment for Diwali 2021 after being closely trolled by netizens on social media.

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“Deepavali is not Jashn-e-Riwaaz. This deliberate attempt of abrahamisation of Hindu festivals, depicting models without traditional Hindu attires, must be called out,” Surya tweeted.

Fabindia slammed by some netizens for his or her social media advert marketing campaign. The hashtag ‘#BoycottFabIndia” is now trending on Twitter. Some users said they will boycott the products of Fabindia.

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See Twitter Reactions Below:

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