Apparel model Fabindia run Diwali marketing campaign named “Jashn-e-Riwaj” on Twitter on Monday. Bharatiya Janata Yuva Morcha National President and BJP MP Tejasvi Surya objected to the advert marketing campaign, saying “Deepavali is not Jashn-e-Riwaaz”. Later, Fabindia has eliminated a tweet selling their new assortment for Diwali 2021 after being closely trolled by netizens on social media.
“Deepavali is not Jashn-e-Riwaaz. This deliberate attempt of abrahamisation of Hindu festivals, depicting models without traditional Hindu attires, must be called out,” Surya tweeted.
Deepavali shouldn’t be Jash-e-Riwaaz.
This deliberate try of abrahamisation of Hindu festivals, depicting fashions with out conventional Hindu attires, should be referred to as out.
And manufacturers like @FabindiaInformation should face financial prices for such deliberate misadventures. https://t.co/uCmEBpGqsc- Advertisement-
— Tejasvi Surya (@Tejasvi_Surya) October 18, 2021
Fabindia slammed by some netizens for his or her social media advert marketing campaign. The hashtag ‘#BoycottFabIndia” is now trending on Twitter. Some users said they will boycott the products of Fabindia.
See Twitter Reactions Below:
Wow @FabindiaNews great job at de-Hinduising Deepawali! Call it a ‘festival of love and light’, title the collection ‘Jashn-e-Riwaaz’, take Bindis off foreheads of models but expect Hindus to buy your overpriced, mass produced products in the name of ‘homage to Indian culture’! https://t.co/S47g1ArUbB
— Shefali Vaidya. 🇮🇳 (@ShefVaidya) October 18, 2021
Am an indian and I’ve by no means celebrated jashn-e-riwaz. Never heard of it. What on earth is that this competition? https://t.co/w15iBV0qpJ
— Janani Sampath Veeravalli✍️ 🇮🇳 (@jananisampath) October 18, 2021
— Avinash Srivastava 🇮🇳 (@go4avinash) October 18, 2021
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