DeNA Selects Fyber as Main Advert Monetization Associate in US

Fyber Delivers Improve in Common Income Per Every day Energetic Person

Berlin, GERMANY - March 4, 2015 - DeNA, a worldwide chief in growing and publishing cellular video games, at the moment introduced that it has chosen Fyber as its main cellular advert monetization accomplice in america. Late final yr, DeNA started working with Fyber to check the effectiveness of assorted cellular advert monetization methods together with rewarded video, interstitials and supply partitions. The check was deployed on two apps - Tremendous Battle Techniques and TRANSFORMERS: Age of Extinction - in each the iOS and Android gaming environments. The implementation instantly drove sturdy outcomes when it comes to elevated engagement, video views and income progress leading to Fyber being chosen as DeNA's main monetization supplier. 

Fyber Brand

Tremendous Battle Techniques noticed an general two cent enhance in Common Income Per Every day Energetic Person (ARPDAU) with a number of days peaking as excessive as a 4 cent enhance. Moreover, the highest 25 % of gamers watched 6 or extra movies a day and the common participant (practically 50 % of the full viewers) watched no less than 3 movies per day. Likewise, Fyber's implementation on TRANSFORMERS: Age of Extinction drove a surge in engagement by means of rewarded video. Greater than 17 years' value of free gameplay was delivered to gamers and practically 15,000 free characters got away.

"The early successes we have seen from our partnership with Fyber prove the tremendous potential behind mobile ad monetization," mentioned Barry Dorf, vice chairman of partnerships and alliances, DeNA. "Fyber has become a trusted partner that provides high-touch guidance and counsel around viable, practical solutions to better monetize our portfolio. Fyber will be instrumental in helping DeNA achieve our aggressive goals."

Fyber permits publishers to combine, handle and optimize all advert revenues sources by means of a single, unified platform; in the meantime, builders have entry to a cellular provide aspect platform that encompasses an entire product suite for smarter advert monetization and person acquisition. The corporate works with hundreds of the world's main builders, publishers and advertisers and has been named a High Ten Cell Promoting Firm by VentureBeat.

"It's our mission to empower our partners to discover and execute smarter ad monetization strategies," mentioned Janis Zech, co-founder and CRO, Fyber. "We are thrilled to be supporting amazing companies like DeNA and helping to engage and delight their users in new and authentic ways."

About Fyber
Fyber is a number one cellular promoting expertise firm that empowers app builders to execute good advert monetization methods throughout all linked gadgets by means of a unified cellular provide aspect platform. Serving roughly 150+ million month-to-month distinctive customers, Fyber works with hundreds of the world's main app builders, publishers and advertisers. Fyber is a subsidiary of RNTS Media N.V. For extra data, go to www.fyber.com.

About DeNA
DeNA (pronounced "D-N-A") is a worldwide Web firm that develops and operates a broad vary of cellular and on-line companies together with video games, e-commerce and different diversified choices. Based in 1999, DeNA is headquartered in Tokyo with workplaces and recreation improvement studios throughout the globe. DeNA Co., Ltd. is listed on the Tokyo Inventory Alternate (2432). For extra data, go to: dena.com.

Media Contacts
Rachel Kahn
Sparkpr for Fyber
(415) 321-1881
rachel.kahn@sparkpr.com

Maral Kaloustian
DeNA
(818) 635-2017
maral.kaloustian@dena.com