SKECHERS appoints Lawrence Wong, one of many high rising stars in Chinese showbiz at the moment, as its Singapore Brand Ambassador for 2021 – 2023.
With an accolade of achievements for his multi-faceted abilities in appearing, singing, modelling and internet hosting, Lawrence was ranked the thirty fifth most influential artiste in China after his breakout function as Hai Lan Cha within the hit Chinese interval drama, Story of Yanxi Palace.
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Lawrence has additionally lately launched into an entrepreneurial enterprise and launched his personal progressive skincare line.
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With near 350,000 followers on his Instagram, Lawrence’s enchantment spans throughout totally different age teams in Singapore, Malaysia and China, and is recognized for his ardour and dedication to his craft and being an inspiration to by no means surrender in your desires.
From September 2021, Lawrence is set to entrance the advertising and marketing and social media campaigns for new assortment launches this 12 months, that contains of product classes resembling collaborations, life-style, efficiency in addition to attire and equipment.
His first look as SKECHERS Singapore Brand Ambassador is in a enjoyable and upbeat video marketing campaign, ‘Switch Up Your Style With Skechers’, that reveals the actor fast-changing into totally different SKECHERS footwear and outfits from the brand new collections, with simply the contact of a distant management button.
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With different types starting from informal stylish, street-cred to athleisure, the marketing campaign displays the flexibility of SKECHERS assortment that effortlessly brings out one’s persona and elegance, with out compromising on consolation.
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