ZEE5 Announces Second Series in Collaboration with Applause; Huma Qureshi and Avantika Dasani are featured in ‘Mithya’! – Socially Keeda

ZEE5, India’s largest dwelling video streaming platform and multilingual storyteller for entertainment seekers, kicked off in 2023 with the launch of ‘Kaun Banegi Shikharvati’, the primary in partnership with India’s main content material and IP studio ‘Applause Entertainment’. Not solely did the series grow to be an prompt hit, it has been seen greater than 11 million occasions since its premiere in lower than 3 weeks. Now, with the aim of presenting more profitable content material, the 2 main content material corporations have teamed up once more for a brand new series ‘Mithya’.Produced by Applause Entertainment in affiliation with Rose Audio Visual Production and directed by Rohan Sippy, the 6-episode series Mithya will characteristic Huma Qureshi and Avantika Dasani in lead roles, alongside with Parambrata Chatterjee, Rajit Kapoor and Sameer Soni in pivotal roles. Set in Darjeeling, the series navigates the conflicting relationship between Juhi, a Hindi literature professor, performed by Huma Qureshi, and her scholar Riya, performed by Avantika Dasani. What began as a category battle rapidly spirals uncontrolled, resulting in a hostile psychological battle between the 2 girls, with deadly penalties and surprising revelations.‘Mithya’ is an authentic adaptation of the 2019 series ‘Cheat’ that marks the debut of Avantika Dassani, daughter of actress Bhagyashree and sister of actor Abhimanyu Dassani.Manish Kalra, Chief Business Officer, ZEE5 India, mentioned: “Premium content that is relevant and resonates with our audience has been a primary focus of ZEE5’s growth strategy. The response so far has been phenomenal and we now bring another interesting piece of content in partnership with Applause Entertainment. Mithya is an exciting psychological thriller, a genre that is popular and interested in the public. We’re excited to see the reaction to this groundbreaking thriller starring two powerful women. With a view to expanding the content offering across different genres; We aim to be the platform of choice with a catalog that meets the demands of both India and India.”Nimisha Pandey, Chief Content Officer, ZEE5 Hindi Originals mentioned: “Mithya is a fascinating story with complex characters. The setting and story take you on an exciting journey that we hope our viewers will enjoy. This psychological thriller navigates the strange relationship between a Hindi literature professor and his nefarious student. Huma Qureshi and Avantika Dasani have done a fantastic job as professor and student. We are excited to introduce this show to our viewers and add it to the diverse content on ZEE5. ”Sameer Nair, CEO of Applause Entertainment mentioned: “Mithya is our second outing with ZEE5 after the success of Kaun Banega Shikharvati. We remain committed to the Applause philosophy, which aims to entertain audiences with a wide variety of shows across a wide spectrum of genres. The series is a thrilling psychological drama that will leave audiences baffled and stunned. It also marks the debut of the talented Avantika Dasani opposite Mithya powerhouse Huma Qureshi. It is always a pleasure to work with Goldie Behl’s Rose Audio Visuals and director Rohan Sippy with whom we have had very successful collaborations in the past.”Rohan Sippy mentioned: “Mithya is a pulpy psychological thriller that delves into the human mind. I hope this will make you swoon, move and arouse. It is a pleasure to work with dear friend Goldie Behl and Rose and to to work with an amazing team of talented actors, writers, technicians and of course to collaborate again with the groundbreaking Applause Entertainment.”Watch ‘Mithya’ solely on ZEE5!