On Ladies’s Day 2021, India’s main conglomerate Godrej Group via its varied companies got here collectively to cleared the path in selling ladies management. This 12 months, the worldwide theme for Ladies’s Day is #ChooseToChallenge, the place everyone seems to be being requested to take the accountability of their very own ideas and actions to create a wonderful, equal world. The marketing campaign profoundly urges each individual no matter their gender, tradition, potential, and orientation, to first problem the deeply wired biases and stereotypes inside themselves, earlier than asking others to take action externally. In the end, altering and creating a wonderful equal world.
The group digital movie goals to focus on the truth that, this ladies’s day as an alternative of simply wishing her and anticipating issues to vary, one ought to quite instigate the change and problem the stereotype inside himself or herself. Altering from inside is what is going to assure the fulfilment of a dream of an inclusive world.
Commenting on the group movie, Tanya Dubash, Govt Director and Chief Model Officer, Godrej Group, mentioned, “Women have always been facing the challenge of having more to prove than their male peers to be taken just as seriously. This is all due to our conditioning and stereotypes. That is why on this women’s day, we would like to urge everyone to challenge their stereotypes. Each one of us irrespective of gender, culture, ability and orientation has certain internalized stereotypes. It is our responsibility on an individual level to challenge these beliefs and create a beautiful, equal and inclusive society. At Godrej, we strongly believe that each one of us is unique and we can only truly grow when we can be our ‘whole self’ at work. We, as an organization will continue to understand and support the challenges that women face so that they choose to challenge at the workplace. We constantly strive to create an environment where women are provided the freedom to enjoy the best of professional and personal choices.”
“So many of us carry unconscious biases within ourselves about gender. But gender is itself a construct! We hope that this video will encourage viewers to challenge their own frameworks and reimagine a more equal world, and then translate this reimagination into daily actions that bring about change”, added Parmesh Shahani, Head – D&I and Godrej India Tradition Lab.
Goodknight, India’s main family insecticide model from the home of Godrej Client Merchandise Ltd, unveiled a brand new digital movie. Themed round #PyaarWaliProtection’, the movie relies on true tales of actual characters and every sequence is handled like a slice of life, humane story portraying totally different roles of ladies, performing as a guardian, a good friend and a protector and the way Goodknight leverages these little moments and celebrates womanhood on this special day of Ladies’s Day making the movie highly effective, heart-warming and enduring. The movie can also be helmed by 4 ladies leaders like Shreya Shroff because the Director of the movie, Shraddha Singhvi because the Producer, Priya Pardiwalla because the Artistic Director and Somasree Bose because the Head of Advertising for model ‘Goodknight’.
Godrej Knowledgeable launched #BeautyThatEmpowers digital movie that includes the Godrej’s Salon-i programme which is on a mission to supply monetary assist and educated over 2.5 lac ladies (until date) to turn into magnificence professionals. This 12 months, as a result of pandemic, the enterprise of those ladies was down by 50% and Godrej Knowledgeable determined to supply monetary help upto INR 20,000 per beautypreneur. Watch the movie right here https://www.youtube.com/watch?v=6fyQp6bO8eI
Along with the digital movies, Godrej’s premium hair care and styling merchandise model, BBLUNT took a cultural stand towards a common haircut and challenged the stereotypical title with #BoycottBoyCut. The model invited women and men to come back collectively to rename the haircut to a title that’s trendy, fashionable, stylish however extra importantly inclusive and gender impartial in nature. Celebrities and main content material creators, additionally joined forces with the model to vary the pre-conceived notions round quick haircuts by sharing thought-provoking private anecdotes on their Instagram handles. Additional, shoppers have gotten onto the bandwagon by importing their very own footage sporting quick crops.
By means of #OnlyForYou marketing campaign, Godrej Safety Options introduced a particular ladies’s day sale on their store website on merchandise starting from residence cameras to UV Sanitizer instances. A particular buy code (GSSWOMEN08 code) can also be obtainable to avail of the low cost on these merchandise. Go to https://store.godrejsecure.com/ to avail the particular reductions.
Script, a Godrej enterprise, has revealed a research titled ‘A New Sense of Place’ highlighting how ladies handle residence {and professional} duties with out flinching by leveraging expertise. It’s primarily based on responses from over 2000 Indians throughout age teams and cities on cultural and life-style adjustments embraced by individuals. Godrej Locks, Ecocert-France licensed natural child skincare model Goodness Me, Godrej Jersey, ran digital contests as effectively the place patrons obtained an opportunity to win thrilling prizes.
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