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Viacom 18 Ropes in GuardianLink to Launch ‘Fully Faltoo’ NFT Marketplace on February 14

Viacom18’s Youth, Music and English Entertainment (YME) cluster is about to enter the quickly rising area of non-fungible tokens (NFTs), with the launch of a devoted market named “Fully Faltoo” on February 14. Viacom 18’s YME division, which contains well-liked manufacturers like MTV, MTV Beats, Vh1, Comedy Central, and Colors Infinity, has roped in NFT ecosystem agency GuardianLink to assist arrange Fully Faltoo and permit followers the chance to personal distinctive digital artwork items and unique collectibles from popular culture properties corresponding to Roadies and Bakra.

“This initiative will also mark the extension of the Fully Faltoo franchise that went on from being a show on MTV and a brand solutions studio, to now an NFT marketplace, that will launch its diverse range of digital collectibles,” states Viacom in a press launch.

The Fully Faltoo market, which can go dwell at 5pm IST on February 14, will provide “fully valuable” digital artwork conceptualised and created by the Viacom 18 workforce. Buyers will even get an added layer of security with GuardianLink’s Anti-RIP NFT know-how, meant to guarantee safety of minting, transferring, and storing NFTs. As is the case with all NFT drops, these collectibles may be bought throughout the globe at a set public sale worth. Users can have to register on the platform to buy NFTs through a custodian pockets.

As per the touchdown web site for {the marketplace}, there are 4 specific drops accessible for preview, all of that are set for public sale on launch day. These 4 NFTs embody Bakra urf G.O.A.T, Rangu The Champ, Winging it aka Wing it like Wingnesh, and Many Me FTWs.

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Speaking on the introduction of Viacom18’s maiden NFT providing, Anshul Ailawadi, Head – YME, Viacom18, stated, “The global Media and Entertainment industry has recognised the power of NFTs. As one of the world’s largest media markets, India is uniquely positioned to be at the focal point of this ‘Web3 revolution’. The brands that make our YME portfolio – MTV, MTV Beats, Vh1, Comedy Central and Colors Infinity, have always stayed ahead of the curve when it comes to emerging trends and pop culture. Our entry in the NFT space with Fully Faltoo is another step in the same direction.”

He additional added, “The Fully Faltoo collection will be edgy and quirky. This is special for us as we’re giving our fans a chance to own a unique piece of our legacy. We look forward to building FullyFaltoonft.com as the go-to destination for must-have digital art.”


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