As a venue owner, getting people through the door will be your number one priority. There are various ways to go about this, from running promos to updating your facilities, but the most effective way is through the live acts and performers you hire.
Generally speaking, people don’t visit a venue for the venue itself. They come to see a performance or a show, something they’ve been looking forward to and an experience that will leave them feeling fulfilled and excited. However, booking an act for your venue isn’t as simple as it might seem. There are a number of factors that you need to consider. Let’s find out more.
Think About Your Audience
Obviously, the audience you attract will depend on what kind of act you hire. However, you need to think about the demographic makeup of your local area. For example, if you live in a small town with lots of elderly people, a raucous techno DJ probably isn’t the best choice for booking. If you live in a large city, thankfully, you have more options available to you. However, it’s always worth thinking about the kind of audiences a particular show will attract and factoring this information into your plans.
Is Your Venue Suitable?
Live performance is an incredibly broad and varied field. Some live performances, like magic or mind telepathy, can be complex and require props, equipment, and specific stage arrangements. On the other hand, acts like stand-up comedians often require nothing other than a microphone. Before you book an act, ensure your venue has the facilities capable of accommodating their particular needs. The last thing you want to do is to book an act only to find your venue is unsuitable for their performance. This could leave you out of pocket and could damage the image and reputation of your brand.
Don’t Forget About Marketing
Once you’ve selected a suitable act and booked them for your venue, it can be easy to assume that your work is done. This isn’t the case; you will now need to push and sell as many tickets as possible to ensure you cover the cost of the booking fee.
Many acts will do their own marketing, but this doesn’t mean you shouldn’t or can’t do your own. After all, it’s your venue. You’ll take a cut of the ticket sales and make money from any drinks or refreshments sold during the performance.
Make use of all the many social media channels to market your tickets, including Facebook, Instagram, Twitter, and TikTok. Diversify the content you put out there as well, think video clips, still images, and even audio-based posts.
Owning a venue can be a difficult job, but it can also prove to be incredibly rewarding. Booking the right act and having a successful evening can be exciting and fulfilling for all involved. Use the advice we’ve outlined in the guide above to hire the right act for your venue and ensure the evening goes off without a hitch.