The family business: Next-generation leaders making their mark

SINGAPORE: Despite its many years as an trade chief, becoming a member of the family’s Goldbell Group didn’t initially attraction to Alex Chua.

- Advertisement-

For years, he pursued a banking profession abroad and solely got here on board Goldbell as a result of he needed a more in-depth relationship together with his family.

“My brother began out within the family enterprise, proper out of faculty, so he was actually immersed within the family enterprise,” stated Mr Chua.

- Advertisement-

“During family dinners, or family holidays, you would see there was this totally different means of communication between him and my dad as a result of it was at all times about enterprise, how they do issues, how we will enhance.”

In 1980, Mr Chua’s father began Goldbell as a forklift distribution enterprise. It later expanded into industrial autos.

Today, Goldbell is Singapore’s largest industrial autos and industrial tools distribution and leasing firm. 

- Advertisement-

Mr Chua joined Goldbell in 2012. He stated again then, he didn’t have any talent set that his father thought was helpful.

“(My father) needed to justify giving me a (wage) that was, I feel, a 70 per cent lower from my final pay,” stated Mr Chua.

- Advertisement-

“Then he found me a role where I couldn’t cause much harm to the company even if I made a mistake,” added Mr Chua, who started his journey with the corporate as head of promoting.

From there, Mr Chua finally led the leasing unit earlier than organising Goldbell’s monetary providers arm in 2015. Today, Mr Chua is the CEO of Goldbell Financial Services.

The division was initially set as much as assist present clients finance their autos, and has since expanded to providing loans to start-ups and small companies.

It has additionally grown to turn into a pillar of the group, with a number of ventures below its wing.

Mr Chua stated the corporate adopts a collaborative strategy to lending, which displays Goldbell’s core values.

- Advertisement-

“We always think very long-term. Because we are family-run, our actions and the fruits of the actions can last a generation. We don’t have to see immediate returns, so with that, our value system is very different also,” he stated.

Download Now

Stay Tuned with for more Entertainment information.

Socially Keeda

Socially Keeda, the pioneer of news sources in India operates under the philosophy of keeping its readers informed. tells the story of India and it offers fresh, compelling content that’s useful and informative for its readers.
Back to top button

Adblock Detected

Please consider supporting us by disabling your ad blocker