The Detox Market, a clean-beauty retailer, bought the Canadian online retailer Clementine Fields in August 2020. The price was not disclosed.
Quick facts
| Detail | Information |
|---|---|
| Buyer | The Detox Market (clean-beauty retailer) |
| Acquired | Clementine Fields, a Canadian online retailer |
| When | August 2020 |
| Price | Not disclosed |
| Brands carried | About 60, roughly 70% already stocked by The Detox Market |
| Founders | Ingrid Doucet and Tom Barnett, who stayed involved in marketing |
What the deal covered
Clementine Fields sells natural and clean beauty products online and carries roughly 60 brands, about 70% of which The Detox Market already stocked. Its founders, Ingrid Doucet and Tom Barnett, were to stay involved in marketing, and the website was expected to stay the same in the short term.
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Why The Detox Market bought it
The company said the purchase would help it grow online and strengthen its position in Canada. Clementine Fields is particularly strong in British Columbia and Alberta, which complemented The Detox Market's existing base.
Part of a pattern
This was The Detox Market's second acquisition of a clean-beauty e-tailer, after Freshfaced.ca in 2016. It had also taken over the Toronto retailer Husk in 2015. Coverage differs on the dates (12 August in one database, 18-19 August in press reports) and on where Clementine Fields was based, so check the sources below for details.
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Frequently asked questions
How much did The Detox Market pay for Clementine Fields?
The price was not disclosed.
Why did The Detox Market buy Clementine Fields?
The company said the purchase would help it grow online and strengthen its position in Canada. Clementine Fields is particularly strong in British Columbia and Alberta.
Was this its first acquisition?
No. It was The Detox Market's second acquisition of a clean-beauty e-tailer, after Freshfaced.ca in 2016, and it had also taken over the Toronto retailer Husk in 2015.
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