Netflix’s South Korean sensation ‘Squid Game’ has eclipsed HBO’s juggernaut ‘Game of Thrones’ on YouTube, attracting a staggering 17 billion views throughout a spectrum of long- and short-form movies, in line with the content material analytics agency Vobile.
The viewership comes from quite a few sorts of video content material, together with official trailers and clips from the series, fan recreations of iconic moments, real-world challenges impressed by the plot, and even narration of user-generated video video games based mostly on the property (discovered on companies like Roblox), stories ‘Variety’.
“In 10 years looking at YouTube, we’ve never seen anything quite like this,” Jared Naylor, Vobile’s vp for viewers improvement, instructed ‘Variety’. The firm identifies and analyses how mental property is shared and co-opted within the digital house.
Vobile estimates that the 17 billion views have come from 129,000 uploaded movies, together with conventional long-form YouTube clips and their recently-launched TikTok competitor YouTube Shorts. Those movies additionally rely 533 million engagements (likes, dislikes and feedback).
Compared with these phenomenal numbers, ‘Game of Thrones’, which had a decade to amass its fan military versus the roughly eight weeks ‘Squid Game’ has been in play, attracted 16.9 billion views from 420,000 uploaded movies, and an estimated 233 million engagements.
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