Singapore’s first Nike Unite Concept Store and first-of-its-kind in Southeast Asia opens at IMM

Nike Unite idea retailer launches in Singapore’s IMM, with an goal to encourage native communities to make sport a every day behavior.The newly refurbished, first-of-its-kind Nike retailer in Southeast Asia, spans 18,000 sq ft, with a structure that performs to the idea’s three guiding ideas of bringing entry to sport, including worth to the area people and making a vacation spot that brings members and customers nearer to sport, and nearer to at least one one other.

Consumers may have entry to a variety of domestically curated merchandise together with on a regular basis necessities at nice worth, mixed with choose seasonal choices from Nike throughout males, ladies and youngsters. Close to 50 per cent of flooring area is devoted to ladies and youngsters, and with half of the shop employees being feminine, the brand new retailer now supplies ladies with entry to specialist companies corresponding to bra becoming and private styling.

With a devoted altering space, ladies can now store from a variety of footwear and attire assortment for dance, health, operating and yoga, in addition to discover their favorite Nike merchandise for the household.

The retailer can even convey the first-of-its-kind, tech-enabled NikeMatch shoe becoming service to IMM. The scanning answer makes use of a proprietary mixture of laptop imaginative and prescient, machine studying and advice algorithms that measures the total {shape} of each ft to find out the right match for every shoe type.

For native and worldwide customers, the shop presents an assortment of Tees carrying nation title prints from Southeast Asia which are offered in reusable pouches and may be collected from the grab-and-go part situated close to the doorway.

Nike members may personalise a T-shirt utilizing one of many iconic Nike heritage decals or by having their title and favorite quantity warmth pressed.Location: 2 Jurong East Street 21 #02-50 IMM, 609601
Opening hours: 10 AM – 10 PM every day