Reliance-Iconix Joint Venture Gets Brand Rights For Lee Cooper

Reliance-Iconix three way partnership will get model rights for Lee Cooper in India

A three way partnership between Reliance Industries Limited and US-based Iconix Brand Group has acquired the model rights for Lee Cooper denim in India, the businesses mentioned on Wednesday.

Iconix, which owns worldwide rights to the model, had beforehand licensed Future Group to promote Lee Cooper merchandise in India, however that association ended earlier this yr.

The three way partnership between Reliance and Iconix already owns 24 style and residential manufacturers from the Iconix portfolio, together with Ed Hardy.

Reliance, run by Mukesh Ambani, is the mum or dad firm of the nation's largest retailer Reliance Retail

The retail enterprise already has partnerships with world manufacturers corresponding to Burberry and Jimmy Choo by way of franchises and joint ventures.

Lee Cooper's "affinity among consumers gives us a strong foundation to rebuild the brand in the country," mentioned Darshan Mehta, the chief government of Reliance Brands, which manages such partnerships for the group.