In the fashionable world, it’s vital to have at the least some form of on-line presence, even if you happen to run a purely bodily operation. And if you happen to’re critical about creating a robust, profitable enterprise, you must also think about using some form of digital advertising and marketing to develop model consciousness.
We’ve spent numerous hours looking for the greatest on-line advertising and marketing providers, and Podium Marketing is a novel service supplier that stood out at first look. It makes use of messaging-based strategies to win leads, encourage returning clients, and centralize communications and promoting efforts.
Podium Marketing: Plans and pricing
Like many digital advertising and marketing service suppliers, Podium makes use of custom-priced options designed particularly for every consumer’s wants. To learn the way a lot you'll be able to anticipate to pay, you'll have to attain out to the Podium gross sales crew and request a quote.
Unfortunately, on-line evaluations had been unable to supply any significant perception into the corporate’s worth construction. We discovered one reference suggesting that fundamental packages begin at roughly $400 monthly, which is sort of reasonably priced, however there’s no approach of understanding whether or not or not this stays correct.
Podium Marketing: How it really works
Getting began with Podium is so simple as creating a brand new account and following the crew’s directions. It might take a short while to get the platform up and operating, however that’s to be anticipated with superior advertising and marketing software program.
By constructing a robust evaluate profile, Podium will make it easier to seem larger within the native search engine rankings. Incoming buyer messages will likely be delivered on to your central dashboard, no matter the place they arrive from. Various platforms, together with Facebook, Messenger, Google, Instagram, WhatsApp, and SMS may be seamlessly built-in.
In addition, it is possible for you to to handle and reply to all messages by your central dashboard. This facilitates contact with clients, prevents you from lacking vital communications, and makes it simple to encourage gross sales or request service evaluations.
Podium Marketing: Features & Services
Podium is backed by a spread of superior options designed to enhance its repute administration and different on-line advertising and marketing instruments. We’ve listed a number of of probably the most noteworthy beneath.
One of Podium's foremost drawcards is its on-line repute administration portal. A serious a part of that is evaluate administration, and this system integrates instantly with a spread of evaluate platforms. Basically, this lets you monitor, management, and reply to evaluations from clients with out having to examine every platform individually. This will prevent time, assist make sure you don’t miss vital messages, and make it easier to construct a robust on-line presence.
Another extraordinarily vital function that locations Podium among the many world’s greatest digital advertising and marketing corporations is its messaging integrations. With this, you'll be able to handle two-way conversations with clients, leads, and people considering your corporation. Once once more, this can make it easier to streamline each day workflows while lowering the possibilities of lacking communications from a buyer or potential buyer.
Podium additionally comes with a neat little webchat widget you can add on to your web site. Basically, this enables guests to provoke a dialog with you and your crew by coming into their telephone quantity and questions. And for the reason that dialog will happen through textual content, you'll be able to proceed talking even after the shopper has left your web site.
Podium Marketing: Support and buyer care
Podium presents a collection of contact choices, together with telephone, electronic mail, and an intuitive chatbot that lets you request a textual content again. There are additionally varied self-help sources outlining the methods this system can profit you and your corporation, fundamental assist steps, and extra. Unfortunately, although, the self-help sources are fairly simplistic, so don’t anticipate an excessive amount of right here.
Online evaluations counsel that Podium presents a superb stage of buyer care. The overwhelming majority of evaluations are optimistic and give attention to the crew’s efficiency, suggesting that previous shoppers are typically pleased with the service they obtained. For instance, Podium has nearly 900 evaluations on G2, a well-liked evaluate web site, with a mean ranking of 4.6 stars.
The competitors
Although Podium presents comparatively distinctive digital advertising and marketing providers, there are many alternate options that might present higher worth for cash.
For instance, Birdseye is sort of an analogous platform providing a spread of instruments to assist companies leverage their digital repute to achieve extra clients. And on prime of this, it has a superb ranking and claims for use by greater than 60,000 companies the world over.
On the opposite hand, utilizing a platform corresponding to Google Ads or Facebook Ads may make it easier to drive visitors to your web site by different means. Take benefit of easy ppc (PPC) and/or social media advertising and marketing (SMM) streams and leverage the platforms that individuals use each day.
Final verdict
All issues thought of, Podium presents a terrific vary of on-line advertising and marketing and repute administration instruments. In quick, its providers are designed (1) that can assist you enhance your on-line repute by posting and managing evaluations and (2) that can assist you handle buyer communications and messages from one central hub.
Although the corporate doesn’t overtly promote its costs, studies counsel that it’s comparatively reasonably priced. Podium receives a terrific ranking throughout quite a few evaluate websites, and its customer support crew seems to be responsive and educated.
At the tip of the day, we’d extremely suggest reaching out to the Podium crew and having a chat to find out whether or not or not that is the suitable on-line advertising and marketing choice for your corporation.
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