Lifestyle

Meet Cassandra Dos Santos: An Entrepreneur and Mother Building Her Business Around Empowerment, Family and Financial Independence


Striking a stability between household and funds is a dilemma confronted in lots of households world wide. For full time entrepreneur and mom of two, Cassandra Dos Santos, the necessity to work to pay the payments ought to by no means overshadow the alternatives to look at her children develop up. Today, she has constructed her enterprise catered in the direction of empowering males and ladies to take management again over their time and funds – giving us the liberty to spend that further hour taking part in with the children or doing what we love, and using our time as we see match. Here’s how Cassandra give up exchanging her time for cash at her 9-5, and began making her personal guidelines the place having cash AND time is greater than doable.

Born and raised in Toronto, Cassandra went via numerous employments in her adolescence. Upon marking her sixth 12 months working at a Canadian financial institution, and witnessing the evolution and development of recent entrepreneurial ventures by way of social media, Cassandra knew it was time to seek out her area of interest on this rising market. After doing her due diligence, Cassandra determined to turn out to be the one cease store for every thing on pattern within the magnificence world: laser hair elimination, tooth whitening, micro-needling facials, and extra. Piggybacking off her earlier expertise as knowledgeable hair artist, Cassandra did additional programs to grasp these new trades, marking the start of her first enterprise referred to as The Beauty Spot Corp.

While constructing her magnificence enterprise Cassandra continued to stability her time between her household and her job on the financial institution. In February of 2020, the start of the worldwide pandemic was additionally the start of a brand new entrepreneurial enterprise for Cassandra.

“When the pandemic started, I was pulled into my manager’s office and told that my job was eliminated. They gave me a month to decide if I wanted to take a downgraded position, but I decided to leave and pursue my beauty business full force because I was never able to experience that while working full time. Around that time one of my friends also introduced me to a movement in network marketing that allows men and women all over the world to take ownership of their life and career while working from home. So I took that opportunity and made the best of it,” says Cassandra. 

To date, Cassandra has constructed a thriving enterprise via WFABB (Work From Anywhere Boss Builders) targeted on serving to others to safe themselves financially, creating an extra supply of earnings that may be earned from house. Cassandra says this chance is extraordinarily helpful throughout a time the place job insecurity is on the rise and digital entrepreneurship and new channels of earnings technology proceed to emerge and flourish. 

When discussing the target behind her companies and the model she has created for herself, Cassandra says:

‘I’m all about self-love. While I was working at the bank, I had benefits but never made use of them – we’re so busy that we do not really cease to care for ourselves and our psychological well being and mindset. It’s even more durable to make that point when you’ve got a 9-5 job and a household that you just wish to spend your time with. Through my enterprise, we’ve been in a position to assist people acquire that point freedom to actually start inserting extra concentrate on ourselves in a optimistic approach, as a substitute of our jobs.”

Becoming a single mother on the age of 19, Cassandra is all too conversant in the difficulties of balancing time between watching your children develop up and paying the payments. Her need to be a task mannequin to her daughters and create a vibrant future for her household was a giant a part of her motivation behind making the change from company climbing to entrepreneurship. In her enterprise, Cassandra prioritizes serving to different households acquire monetary stability to comfortably allocate extra time to the issues that matter. 

“We’re helping people create another source of income while still enjoying life. So you can cuddle an extra hour with your children because you don’t need to rush out of the house. I remember my kids wanting me to go on a school trip and me saying mommy has to go to work. That was always my thing, saying mommy has to go to work and I hated that because we have to pay our bills but we still want to be able to be there for every milestone of our children’s lives. This definitely is a way for mothers and fathers to be able to give their children their full attention while still making an income,” says Cassandra. 

Coming near dropping a liked one in 2017 is what actually made Cassandra understand the fragility of life and the significance of cherishing the time we’ve got by using it in methods that can make us really feel essentially the most fulfilled. Anyone can attain out on to Cassandra on her instagram web page @cassandraasantoss to learn about her and her companies.

When discussing the turning level that pushed her in the direction of her newfound life-style of abundance, Cassandra says:

“My life did a 360 when one of my parents was almost taken from me. It was that day that I saw things very differently and understood that you’re here on earth now, but within seconds you can be gone. Now, I’m the type of person that doesn’t want to live paycheck to paycheck. I don’t want to be stressed about bills without enough time to spend with the people that I love because I’m too busy working. I’m so grateful for the fact that I can do work while sitting on the couch with my family. Today, if I want to go for coffee with a friend, I’m going to do that, or do anything that I want to do, because life is so precious and we take it for granted.”

As Cassandra’s companies proceed to flourish, her finest recommendation to aspiring entrepreneurs is to hold your mindset in your purpose and remind your self that not everybody will see your imaginative and prescient – solely you may make it a actuality. Cassandra continues to stay targeted on bringing to the world the chance to design their very own life-style whereas by no means having to make the selection between household and funds as a result of they now have the liberty to take pleasure in each. 




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  1. Pingback: Personal Qualities You Need to Have for a Successful Business | Socially Keeda

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