Mahindra Unveils All-New Brand Logo for Its SUV Portfolio; To Debut on Upcoming XUV700

Published:Nov 26, 202316:03

The homegrown auto main Mahindra & Mahindra on Monday formally unveiled its new visible identification, together with a model new emblem completely for its SUV portfolio. In a press assertion, the Indian carmaker stated the all-new visible identification is in tune with the corporate’s focus to be makers of refined and genuine SUVs. The full model identification was designed by the Mahindra Design Team and embodies the willingness to vary to swimsuit a brand new world order. Inspired by the model assertion ‘Explore the Impossible’, the brand new emblem represents a dynamic new Mahindra.


The upcoming XUV700 SUV would be the first car to get the model's new Twin Peaks emblem, adopted by different SUV merchandise in a phased method. The new visible identification shall be seen all through the SUV product portfolio, throughout 1300 gross sales and repair touchpoints and 823 cities by 2023. Moreover, the ‘Road Ahead’ emblem shall be retained for the Commercial Vehicle merchandise and the Farm Equipment Sector.

New Mahindra Brand Logo

New Mahindra Brand Logo (Photo Credits: Mahindra)

Highlighting the roadmap for the visible identification implementation, Veejay Nakra, CEO, Automotive Division, M&M Ltd. stated, “It’s not only a new logo but a representation of the rejuvenated spirit at Mahindra. What better platform than the new XUV700 to showcase it to the world. The visual overhaul of our identity will be carried in a phased manner across our SUV nameplates, and across virtual and physical touch-points where our customers interact with us.”

Pratap Bose, EVP and Chief Design Officer, M&M Ltd. stated, “The idea behind visual identity change is to express that liberating feeling, that you can go where you want, when you want – in complete style, control and security, taking your world with you. It brings a fresh dynamism as an exciting new era unfolds. The 2M’s within the logo symbolize an expansive and exciting future which is based on a solid heritage.”

With this transition, the passenger car dealerships will transfer to a totally new design and color palette which is dominated by colors that show boldness, agility, and collaboration. Charcoal as the first color with gray and pink for use as accents.

(The above story first appeared on SociallyKeeda on Aug 09, 2021 09:25 PM IST. For extra information and updates on politics, world, sports activities, entertainment and life-style, log on to our web site

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