M1 unveils new brand identity with made-to-measure offerings and an enhanced customer experience

M1 Restricted (M1) unveils a refreshed model identification, supported by a full digital transformation. This marks the rebirth of M1 with a reinvigorated purpose to turn out to be Singapore’s first digital community operator and rework the way in which prospects interact with M1.

As a part of the model refresh, M1 can also be launching the ‘Be’ marketing campaign which will probably be rolling out within the subsequent three months promising thrilling actions.

Made-to-measure choices

The brand new M1 made-to-measure Bespoke cellular plans – Bespoke Flexi, Bespoke Contract and Bespoke SIM – might be customised in simply three easy steps to suit each consumer’s particular person wants.

Ranging from simply $15.95, these made-to-measure Bespoke cellular plans will enable M1 customers to have extra flexibility than ever, with a selection to regulate the upfront fee quantity, set stability fee interval for as much as 36 months in addition to choose the info bundle and voice minutes that they want.

As well as, prospects underneath the Bespoke Flexi and SIM plans, also can regulate their base plan as usually as as soon as a month without spending a dime.

Prospects can go on to M1’s on-line store to kickstart this entire new expertise and construct your individual Bespoke plan as we speak. 

Enhanced in-store digital expertise

Enhancing its in retailer expertise, the refreshed M1 Store will provide an interactive retailer structure and in-store digital ambassador, Megan, to have interaction walk-in prospects and supply help with personalised suggestions.

The brand new interactive way of life My M1+ app not solely permits prospects to handle their plans, it additionally allows prospects to self-serve with a number of clicks.

Supported by a full digital transformation, prospects can even be capable to faucet on M1’s information analytics to achieve entry to actual time insights to their invoice and utilization throughout gadget purchases, choose related value-added providers, discover thrilling way of life choices and extra by the My M1+ app.

M1 Digital Platform

M1’s digital transformation is enabled by its future-proof new expertise stack which is ready to combine all facets of its methods onto one digital platform. The brand new platform’s capabilities embrace: 

  • Cloud-native purposes – Optimise sources and enhance enterprise sustainability by cloud adoption with high tier cloud companions
  • Knowledge analytics for actionable insights – Streamlines over 200 databases onto a single information lake, which allows real-time information analytics and supplies actionable insights to higher serve prospects from a single supply of reality
  • Automation and self-serve for effectivity – Buyer dealing with touchpoints on the digital platform will probably be automated, providing higher integration with companions to allow an enhanced and environment friendly digital expertise for patrons
  • Hyper-personalisation providers – Potential to personalise merchandise, providers and enterprise options extra quickly and precisely, catering to prospects’ particular wants

This transformation is a part of a two-year-long journey that noticed M1, working intently with its key shareholder, Keppel Company (Keppel), to digitally overhaul all M1’s processes and choices, with a customer-first method.

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