Harry Styles launches gender-neutral beauty brand, Pleasing

Written by Megan C. Hills, CNN

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Singer Harry Styles, who is thought for his gender-fluid wardrobe and love of nail polish, has launched his personal beauty model, Pleasing.
The star introduced the road by way of Twitter and Instagram on Monday, posting a promotional picture of himself with the caption “Find your Pleasing.”
Harry Styles modeling the new range of nail polishes and his signature H and S rings.

Harry Styles modeling the brand new vary of nail polishes and his signature H and S rings. Credit: Pleasing

The vegan and cruelty-free beauty vary presently contains six merchandise: 4 nail polishes, a twin curler ball lip and eye serum, and a facial serum. With costs starting from $20 to $75, the merchandise can be found for pre-order online and can ship on the finish of November, in accordance with the model’s newly launched web site.

“When we decided Pleasing would make beauty products I wanted to be sure they were something I would use,” Styles mentioned in a press launch. “I didn’t want to make products to mask people, I wanted to highlight them and make them feel beautiful.”

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The brand is launching with four nail polishes.

The model is launching with 4 nail polishes. Credit: Pleasing

True to the star’s gender-neutral method to vogue and beauty, Pleasing’s marketing campaign fashions embrace each women and men. A press launch mentioned the model celebrates “the multitude of unique identities in our community.”

Pleasing additionally mentioned that the road was impressed by pearls, which Styles often wears, calling it an “ode to the beauty found in a simple shell.”

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Styles, who is thought for his love of mismatched manicures, joins a rising checklist of male celebrities to launch nail merchandise lately, together with A$AP Rocky, Machine Gun Kelly and Lil Yachty. Pleasing’s polishes are available in 4 totally different shades and have names impressed by pearls: a white shade known as Perfect Pearl, a pale pink known as Granny’s Pearls, a black nail polish with a navy sheen named Inky Pearl and a transparent topcoat dubbed Pearly Tops.

Pop star Harry Styles launches non-binary beauty model

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As effectively as nail merchandise, the road additionally features a two-in-one eye and lip serum known as the Pleasing Pen. One finish of the pen options an eye fixed gel constituted of elements together with lingonberry and okra, whereas the opposite incorporates a marshmallow-flavored lip therapy.

The last product is the Pearlescent Illuminating Serum, which has moisturizing properties and can be utilized as a priming base for make-up, in accordance with the model’s web site. In retaining with the gathering’s aesthetic, it is available in an oblong bottle crammed with white pearl-like capsules.

Styles mentioned the product was “inspired by the Japanese skin divers — female divers who collected pearls… with no gear, just a net.”

The Pearlescent Illuminating Serum, which was inspired by Japanese pearl divers.

The Pearlescent Illuminating Serum, which was impressed by Japanese pearl divers. Credit: Pleasing

“Their skin looks so fresh, shining in the sun, and I wanted a product that would give that feeling… like you’ve just come from the cold ocean,” he continued.

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Speaking to Dazed journal concerning the launch, Styles mentioned he had labored on the road through the Covid-19 pandemic and revealed that there are more merchandise to return.

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