Google to simplify Play Store policies for gamified loyalty programs

Google is updating its insurance policies on gamified loyalty applications, an replace which comes after confusion over how the coverage was being enforced in India. in September, the Paytm app was briefly taken down from the Google Play Retailer over confusion across the coverage. The incident led to criticism from Indian startups.

Gamified loyalty applications discuss with the mini-games and quizzes you usually discover on many platforms. Going up throughout necessary occasions like festivals or the through the starting of sporting seasons, gamification methods are an necessary a part of a number of startups together with Paytm.

“As part of the very first policy update of 2021 we are clarifying and simplifying the policies around loyalty programs and features,” mentioned Frey within the publish. Set to supply “more clarity on policy requirements” the brand new tips define what sort of options might be carried out in apps in such loyalty applications.

“Based on feedback from developers globally, we have updated our policy guidance on gamified loyalty programs that are based on a qualified monetary transaction in the app and offer prizes of cash or other real-world value,” mentioned the publish.

These could embrace parts like a spin-the-wheel expertise, a guessing sport, or different video games. The California-based tech large, nonetheless, stays adamant on not permitting real-money based mostly video games on the Google Play Retailer.

Google launches new net useful resource to assist builders

Google additionally introduced the launch of ‘How Google Play Works’, a brand new net repository of data and finest practices. These will assist builders so as to add newer parts of their apps whereas understanding that they don't seem to be violating any Play Retailer insurance policies. The repository additionally incorporates “India-specific details on programs that local developers can leverage to find success and scale.”

“For users, this site helps to demystify key aspects of the Google Play platform, and explains how user security and protection remains at the heart of everything we do,” added the weblog.