Google has revealed a new plan to assist clients squeeze much more worth from its productiveness software program and collaboration instruments.
At its annual Google Cloud Next occasion, the corporate introduced it's going to make investments closely within the Google Workspace Marketplace, the third-party app library that companies its product suite. The aim is to create alternatives for brand spanking new synergies that broaden the performance of its apps and enhance the person expertise.
New figures printed by Google present the Workspace suite now has upwards of three billion customers (which equates to greater than a third of the planet). Many of those customers are augmenting their setup with first- or third-party apps - of which there at the moment are 5,300 within the official market - however Google is pushing for additional growth.
“We’re excited to see so many users personalize their experience by adding third-party apps or by building their own to create a more powerful engine for productivity and collaboration,” wrote Google.
“Developers have been able to build applications that integrate with Gmail, Drive and Docs for years. And today, we’re announcing enhancements to the Google Workspace platform by making it just as easy for developers to build applications and integrate with Meet, Chat and Spaces.”
Evolution of Google Workspace
Since the start of G Suite in 2006, Google has competed straight with Microsoft within the workplace software program house, going up towards the well-known Microsoft 365 suite, which homes the likes of Word, PowerPoint, Excel and many others.
One of the defining options of Microsoft’s providing is tight integration between apps and companies, extending all the best way out to the Windows working system on which most enterprise gadgets run. And though Google stole the march on Microsoft when it got here to SaaS, the person G Suite apps felt extra remoted.
When Google rebranded its suite as Workspace final yr, nonetheless, the corporate introduced it will make a concerted effort to create a extra “deeply integrated user experience”, by bettering the extent of interoperability of its numerous productiveness apps. And now, the corporate needs to give attention to facilitating new integrations with third-party apps as properly.
The first new integration unveiled at Cloud Next permits customers to create and motion Jira tickets straight from Google Chat and Spaces, streamlining the ticketing course of and reducing the variety of apps staff want to juggle directly.
In a comparable vein, Google has launched a new AppSheet integration for Gmail, which is meant to assist non-technical customers to create customized no-code apps that save time on administrative duties.
Finally, Google introduced a new Work Safer providing that makes use of companies from safety firms CrowdStrike and Palo Alto Networks to assist clients collaborate securely in a hybrid working surroundings.
“Our mission is to empower everyone with an innovative and seamless experience that gives people - no matter their location or technical ability - the opportunity to drive real impact,” mentioned Google. “At its core, the imaginative and prescient of the Google Workspace platform is to assist you to construct your personal innovation momentum, whereas offering a basis of safety and privateness.
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