Eros Now, a main over-the-top (OTT) South Asian leisure platform owned by Eros STX Global Corporation (NYSE: ESGC) (‘ErosSTX’ or ‘the Company’), a international leisure firm, in the present day introduced the launch of an in depth slate of over 100 singles below the banner of Eros Now Music in the 12 months 2021. The line-up contains singles throughout genres by main and upcoming Indian music sensations such as Mohit Chauhan, Neeti Mohan, Akasa, Ankit Tiwari, Ustad Rashid Khan, King Kaazi, Virus, Nooran Sisters, to identify a few. In addition, the label has unveiled its line-up for July, which contains ten singles that includes artists such as Shibani Kashyap, Adhyayan Suman, and extra throughout Mainstream, Devotional, and Spiritual & Healing sequence.
The July line-up options Punjabi singles Lakk Shake by Veen Ranjha & Shibani Kashyap, a vibrant Punjabi monitor starring actor Govinda’s daughter Tina Ahuja, Achieve, a rustic monitor from the heartlands of Punjab by up-and-coming artist Indi Singh, Hindi single ‘Jab Se Dekha’, an R&B monitor by Adhyayan Suman, two tracks from Devotional sequence – ‘Om Namah Shivaay’ and Hare Rama Hare Krishna and 5 30 minutes lengthy tracks in the Spiritual & Healing area.
Commenting on the announcement, Pradeep Dwivedi, CEO, Eros International Media, says, “Our robust legacy in Motion Pictures and Music enterprise continues to discover new avenues for development. In these difficult occasions when tens of millions are home-bound, music serves as means to keep motivated and entertained. As a main label, it is our duty to serve folks with the finest trending music throughout genres. With this goal, we appointed Rajitta Hemwaani, an skilled and well-known chief in the music enterprise, as the Business & Content Head for Eros Now Music. I am assured that our numerous line-up will entertain the fans whereas creating alternatives for each established and rising artists to launch their music on our marquee label.”
Eros Music was rebranded to Eros Now Music in January this 12 months. The label dedicated to including to the expertise of its 28 million shoppers whereas additionally including a new viewers by proactively launching lots of of non-film hits by new and established artists throughout genres and geographies. Since then, the firm has partnered with a number of streaming, radio, and tv platforms and launched music throughout Hindi & Punjabi with over 30 artists, together with Sukhbir, Kanika Kapoor, Daler Mehndi, DJ Aqeel, Bhoomi Trivedi & Bappi Lahiri, alongside with different new and gifted singers.
Eros Now Music is leveraging its market understanding, and knowledge sciences led analysis to plan the launch line-up. Since January this 12 months, the label has already launched over 40 top-performing impartial albums. Its newest standard Canadian artist Praabh Neear’s Punjabi track, ‘Good Morning Girl,’ below the Eros Now Music banner, for occasion, has been amongst the prime three singles on MTV Beats charts for six weeks in a row.
Story first printed: Thursday, July 15, 2021, 16:50 [IST]