Dish TV India launches its one-stop OTT entertainment answer – WATCHO OTT plans – “One Hai Toh Done Hai”: Following a profitable run on its original content material, Watcho is increasing its providing by offering bundled packages of the most well-liked OTT platforms, thus offering its subscribers with an entire new world of digital content material together with the comfort of a single subscription.
WATCHO will supply OTT content material from Disney+ Hotstar, Zee5, Sony LIV, Lionsgate Play, Hungama Play, HoiChoi, Klikk, EpicOn, Chaupal, and Oho Gujarati through a single login and subscription mannequin. Moreover, subscribers can even be capable of benefit from the large library of original content material together with 35+ enthralling web series, Swag (UGC content material), snackable reveals, and dwell TV from WATCHO exclusives. DishTV will additional improve its plans as more OTT platforms are within the pipeline to affix Watcho to make it a complete entertainment vacation spot.
Indian OTT viewers battle to maintain up with the newest content material by juggling a number of platforms. Watcho’s newest OTT aggregation service lives as much as its promise of “One Hai Toh Done Hai,” which seeks to ship the comfort of 1 plan and one cost bundle to contribute to the convenience of entry to most content material in a single place whereas enhancing the viewing expertise. Additional, as an introductory supply (accessible for a restricted interval), DishTV, D2H, and Siti Cable subscribers can avail of and luxuriate in the brand new service for a month, with out paying any further price. As soon as subscribed, customers would have the flexibleness of accessing the OTT content material on Mobiles, Tablets, Laptops, and TV via the app or web.
Talking on the launch, Mr. Anil Dua, Group CEO, Dish TV India Restricted mentioned, “As pioneers of DTH technology, Dish TV India has played a significant role in changing the Indian television landscape. With rapid digitization, evolving consumer preferences, and a paradigm shift in the industry dynamics, we are moving a step ahead by aggregating video streaming apps (OTTs) and thereby expanding Watcho’s offerings. With Watcho’s new service, we have strengthened our OTT content distribution platform by creating a single subscription gateway that delivers amazing value and convenience to our subscribers. With the introduction of this new services, we intend to make Watcho a one-stop entertainment destination with original content, linear TV and on-demand diverse entertainment anytime, anywhere, and on any screen.”
Mr. Sukhpreet Singh, Company Head – Advertising, DishTV & WATCHO, Dish TV India Ltd. mentioned, “WATCHO – Our home-grown OTT platform has been steadily growing its reach and crossed the 60 million plus downloads mark at the end of the FY Q1 2023. The platform has been working towards carving a space for itself in the competitive and energetic streaming video services industry. OTT Industry is brimming with multiple OTT apps, which leave the consumers struggling to search for the preferred content. To address these consumer challenges, we are introducing the WATCHO OTT aggregation service that will augment the overall digital content consumption at an affordable price point. With this, we want to democratize the accessibility of various OTT platforms from a single platform.”
The 4 subscription packs have been designed to satisfy the wants of various necessities of shoppers. Whereas anybody can subscribe to those packs, the totally loaded “Watcho Max” might be completely accessible to DishTV, D2H, and Siti Cable subscribers.
Viewers can take pleasure in limitless entertainment via Watcho month-to-month subscription packs:
|Watcho Mirchi @ Rs.49/||Watcho Masti @ Rs.99/||Watcho Dhamaal @ Rs. 199/||Watcho Max @ Rs. 299/|
|Watcho||Zee5||Disney+ Hotstar||Sony LIV|
|Hungama Play||Watcho||Zee5||Disney+ Hotstar|
|Oho Gujarati||Hungama Play||Lionsgate Play||Watcho|
|Klikk||EPIC ON||Hoichoi||Lionsgate Play|
|Oho Gujarati||EPIC ON||Hungama Play|
“We are delighted to associate with Dish TV for WATCHO. As Disney+ Hotstar continues to offer best-in-class content, through this association we look forward to making our vast library of content accessible to newer audiences. The consumers of WATCHO will be able to binge-watch and enjoy the best of the content of Disney+ Hotstar,” mentioned Gurjeev Singh Kapoor, Head – Distribution and Worldwide, India, Disney Star.
Speaking in regards to the partnership, Vivek Arora, Head Alliances and Partnerships , ZEE5 – South Asia mentioned, “ At ZEE5 our endeavour has always been at expanding our presence, democratising content consumption and making it accessible to audiences across markets. We are happy to partner with Dish TV for Watcho which aims at broadening the horizons of digital content consumption in India. ZEE5 offers an invigorating slate featuring diverse content across genres along with catch-up Tv, old classics and blockbusters across languages. We shall continue to strengthen our connect with the audiences through innovations and alliances, offering unique entertainment exposures for an enhanced experience on the platform.”
Talking on the launch, Amit Dhanuka, Govt Vice President, Lionsgate, mentioned, “We at Lionsgate Play are elated to partner with Dish TV’s Watcho on their latest bundling offering. With the ever-evolving OTT space in India, app bundling plays an important role to help brands reach a wider consumer base and will continue to do so in the future as well. With this extensive partnership too, we aim to offer the audience the best of our content at a great price and provide them with an enhanced viewing experience.”
Talking on the launch, Sourjya Mohanty, COO, EPIC ON mentioned, “The digital ecosystem is constantly evolving, and so are the consumers. In today’s market, one needs to be present across platforms and aggregation is increasingly playing an important role in helping users to find what to watch. With Watcho, we hope to expand our premium and multiform offerings to a larger set of audiences across the country.”
Including to this Soumya Mukherjee, COO hoichoi mentioned, “ We at all times intention at making hoichoi simply and broadly accessible to our prospects. Being part of Watcho takes us a step ahead in that course. With this type of OTT aggregation, viewers can entry a lot of platforms with only a single login. This adheres to our motive of offering our prospects with
probably the most handy and pleasant viewing expertise and matches in our journey of spreading hoichoi’s attain for all audiences.”
Mr. Abhay Kumar Tantiya, Director of Angel Tv Pvt. Ltd.(Klikk), mentioned, “We’re extremely happy and proud to partner with Watcho. Dish TV has long been one of the market leaders in the DTH space and has launched an OTT platform Watcho which will serve as a marketplace for other OTT platforms, therefore we are extremely happy to expand this relationship and push it forward with Watcho. Hopefully, this journey promises to be a memorable one alongside other OTT platforms, together. We’re looking forward to catering to more people and reaching a greater mass. Only onwards and upwards from here.”
“Today, Oho Gujarati is the foremost regional OTT platform in the Gujarat market. With more than 25 original shows, we look forward to adding 2 new originals every month. After widespread acceptance in Gujarat, we were looking to partner with national players for a bigger reach. Watcho, a venture by DishTV, is a complete entertainment package that offers new and convenient ways of enjoying your favorite shows and movies. We feel that it is the perfect vehicle to reach to a larger audience base and we are glad to be a part of its wide range of offerings. We look forward to entertaining more and more people with exciting Gujarati shows and films across the globe.” Says Abhishek Jain, from Oho Gujrati
Sandeep Bansal, managing director of Chaupal, mentioned, “Chaupal signifies entertainment beyond boundaries, where regional languages and cultures interact, giving a glimpse of Indian panorama. At Chaupal, we always believed in giving a wealth of choices to our subscribers in terms of new content offerings in mother tongues- Punjabi, Haryanvi, and Bhojpuri, to begin with. Since its launch in 2021, Chaupal has witnessed a huge surge in content consumption on large screens and connected devices. We are hopeful that the association with Dish TV’s Watcho will further boost Chaupal’s engagement and help its content traverse all barriers of region and language. We are thrilled about the collaboration between both the brands.”
Talking in regards to the affiliation, Siddhartha Roy, CEO, Hungama Digital Media mentioned, “Hungama Play has a diverse, multi-lingual, and multi-genre library of content. Our association with Watcho enables us to offer consumers wholesome entertainment led by an incredible library of Movies, TV shows, and Hungama Originals. We are excited to partner with Watcho and are certain that the content experience offered by Hungama Play will delight the consumers of Watcho and also expand the reach of our content to a new customer base.”
Launched in 2019, WATCHO affords many original reveals, together with web series like Tara Bhaiya Zindabad, The Morning Present, Glad, Bauchare-E-Ishq, Glad, Gupta Niwas, Jaunpur, Papa Ka Scooter, Aghaat, Cheaters – The Trip, Sarhad, Thriller Dad, JaalSaazi, Darkish Locations, It’s My Pleasure, 4 Thieves, Love Disaster, Ardhsatya, Chhoriyan, and Rakhta Chandan.
It additionally has a novel platform for user-generated content material referred to as Swag the place folks could create films and uncover their potential. In Hindi, Kannada, and Telugu, WATCHO now gives greater than 35 original series, 300 unique performs, and 100+ dwell channels. It could be accessed on quite a lot of units (together with Fireplace TV Stick, Dish SMRT, Android, and iOS cellphones, and D2H Magic units) or online at www.WATCHO.com.
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Publish Date: 2023-10-12 18:55:05
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