DeFi Giant Aave Launches Decentralised Social Media Platform Lens Protocol

Decentralised Finance (DeFi) undertaking Aave has introduced the launch of Lens Protocol, a decentralised social media (DeSo) platform on Polygon in a bid to increase its operations and discover new alternatives. The firm goals to create a self-sustaining economic system that has an equitable relationship with its customers. The open-source “Web3, smart contracts-based social graph” relies on an ecosystem of dynamic non-fungible tokens (NFTs) and is known as after ‘lens culinaris’, a plant that has a symbiotic interplay with soil microorganisms.

Users can create NFT-based profiles, which could have a historical past of all posts and feedback in addition to different content material that you’ll generate whereas following on the platform and being represented by NFTs. The customers will personal their very own information on Lens whereas different functions can plug into the open social graph.

When somebody on the platform generates a comply with NFT, different customers can acquire revealed work by collectors and re-publish it by way of a mirror function, which acts as a referral {link} and can earn a lower from anybody that may acquire the unique content material by way of the mirror.

Lens Protocol will even discover concepts that embody decentralised autonomous organisation (DAO) profiles and social-based verification as per the web site. AAVE’s transfer into social media has been deliberate for some time now and the founder and CEO Stani Kulechov revealed that the DeFi large is planning a substitute for Twitter. The preliminary plan was for the platform to launch on Ethereum, however the launch exhibits that Lens protocol was constructed on Layer 2 scaling answer Polygon.

Kulechov saying Lens Protocol on Twitter stated, “We believe that content creators should own their audiences in a permissionless fashion, where anyone can build new user experiences by using the same on-chain social graph and data.”

“Twitter makes all the revenue from your tweets and the content you share, and Twitter decides which of your tweets get traction through the algorithm,” he added.

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