Entertainment

Bollywood star Akshay Kumar, Chiranjeevi back COVID-19 awareness drive


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Bollywood actor Akshay Kumar along with filmstars from fully completely different areas in India have come collectively to be part of a social advertising and marketing marketing campaign to create awareness about COVID-19 acceptable behaviour, the importance of vaccination and additional.

The advertising and marketing marketing campaign is titled ‘Corona Ko Harana Hai’ [We need to defeat Corona]. Telugu icon Chiranjeevi, Tamil star Arya, and Kannada star Punit Rajkumar are moreover part of the advertising and marketing marketing campaign.

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The advertising and marketing marketing campaign was launched in Punjabi, Marathi and Hindi by The Federation of Indian Chambers of Commerce &Industry (FICCI).

Sanjay Gupta, Chairperson of the FICCI Media and Entertainment Committee, talked about: “Thanks to the heroic efforts of our healthcare workers and various NGOs, we are at a point where it’s beginning to feel like the tide is turning. But we must remain vigilant to protect ourselves, our familie s and our communities from the continued spread of the virus. This is a crucial period to scale vaccinations and implement an effective preventive programme to ensure that we are prepared for the future and minimise the impact of the virus on lives and livelihoods.”

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“It’s incumbent on us to come together to inform and provide specific education through effective communication strategy to all Indians and enable everyone to adopt Covid-appropriate behaviour,” Gupta added.



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