Bluehost owner snaps up WordPress SEO tool Yoast

Newfold Digital, which owns Bluehost and lots of different hosting corporations, has acquired the WordPress SEO plugin supplier Yoast for an undisclosed sum.

The acquisition is a part of web know-how supplier's long-term technique to empower the net success of its clients by offering them with entry to the very best web presence instruments and providers.

President and CEO of Newfold Digital, Sharon Rowlands defined in a press launch why Newfold Digital determined to amass the corporate behind the favored SEO tool, saying:

"SEO is a growing need in our customer base and essential to online success, especially as we see more businesses expand their online presence. Yoast is a well-known and respected brand in the WordPress community. We are excited to welcome them to the Newfold family and to help improve SEO and drive visitors to our growing customer base."

Yoast acquisition

Yoast is a well-liked WordPress plugin that powers greater than 12m web sites and helps web site homeowners generate extra guests from serps and social media whereas additionally rising reader engagement.

At the identical time although, the corporate offers on-line programs on SEO, key phrase analysis, ecommerce, WordPress and extra by way of its on-line academy.

Once the acquisition is full, Yoast will proceed to offer its world-class SEO providers whereas becoming a member of Newfold Digital's rising portfolio of manufacturers which embody Web.com, Domain.com, HostGator and others. Additionally, all of Yoast's staff in addition to its management group will be part of Newfold Digital.

CEO of Yoast, Marieke van de Rakt offered additional perception on how the deal will permit Yoast to stay probably the greatest WordPress SEO plugins, saying:

"We're excited to join Newfold Digital to continue our mission of SEO for everyone by leveraging the leading global portfolio of web presence brands. We are confident that the strength and leadership Newfold Digital provides will help to ensure Yoast remains the most used SEO plugin for WordPress for many years to come and will fuel future innovation."

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