Lazada has signed multifaceted persona, entrepreneur and artiste, Michelle Chong, as Singapore’s first native ambassador for Lazada.
The ambassadorship will faucet on Michelle Chong’s versatility in personifying vastly completely different but relatable alter egos that join with varied viewers demographics and can introduce her three widespread characters throughout upcoming key campaigns in Singapore, beginning with Lazada’s ninth birthday celebration that kicks off on 27 March.
The collaboration is a part of Lazada’s continued technique to interact extra with youthful buyers, and can span throughout seven months till September, culminating within the 9.9 Large Sale.
The three widespread characters, Ah Lian, Chiang Ying Wen, and Sonia, whom native audiences are accustomed to, intention to attach with all customers on the platform, from households in Singapore to younger millennials and Gen Z buyers, who store for genuine and high quality items from trusted manufacturers on LazMall and depend upon RedMart for his or her every day necessities.
The engagement actions will cowl varied touchpoints, together with radio and tv broadcast, outside media, social media platforms on Lazada Singapore and Michelle Chong’s personal platforms, in addition to Lazada’s main livestreaming channel, LazLive.