Kuo, as per a number of on-line reviews, in his newest analysis word has stated that shipments of AirPods in 2021 will likely be minimize down by 30-35%. “We cut our forecast of 2021 AirPods shipments by 30–35% to 75–80 million units, which implies the 10–15% YoY decline,” Kuo wrote. Apparently most analysts, together with Kuo had estimated that Apple wold have shipped 110-120 million models of AirPods in 2021.
Kuo has attributed the estimated decline in AirPods shipments as a consequence of it being “difficult to differentiate the hardware selling points from competitors’ low-price products.” He additional famous that gross sales outcomes “show that consumers are not very willing to spend more than $100 to buy the selling points of AirPods Pro,”
The rise and rise of AirPods
The AirPods had been launched in December 2016 and since then have been topping the gross sales charts. As per on-line reviews, Apple in 2017 offered about 16 million models of AirPods. In 2018, the variety of shipments elevated to 35 million models and jumped to 60 million in 2019. In 2020, in accordance with Kuo, Apple shipped about 90 million models of AirPods — making them the most well-liked true wi-fi earbuds on this planet. It’s this quantity that’s estimated to go down by 30%. That quantity is large however even then Apple is estimated to promote about 75-80 million models.
Such has been the expansion trajectory of the AirPods that the decline appears actually large however nonetheless they are going to proceed to be income drivers for Apple. Someday final yr, a tech author had stated that, if Apple AirPods was a standalone enterprise (based 2016, $12 billion income, 125% progress, 30–50% margin), it could in all probability be essentially the most worthwhile startup on this planet.
What subsequent for Apple AirPods?
Individuals will proceed to purchase them in hundreds of thousands however cheaper options would possibly hit Apple’s numbers more durable than it was estimated. Apple is predicted to dominate the true wi-fi area nevertheless it’s simply that different manufacturers will proceed to chip at its progress by providing far cheaper choice.
Rumours have been rife about Apple launching AirPods 3 someday later this month. Nonetheless, Kuo, who has been correct many occasions previously, has predicted that Apple is not going to launch AirPods 3 this month however within the third quarter of 2021. The AirPods 3 are rumoured to have the AirPods Professional design however won’t include lively noise cancellation function.
Kuo additionally maintains that Apple must “redefine” shopper behaviour if Apple desires to proceed to hit the fantastic heights of AirPods in the previous couple of years. The breakthrough, as per Kuo, might be integrating well being administration options within the AirPods.
“We believe that if AirPods shipments want to grow again in the future, they need to have a strong ecosystem or redefine TWS users’ behavior through hardware innovation (such as providing health management functions),” famous Kuo.