7 Simple eCommerce Content Marketing Tips You Can Start in [2021]

Content marketing is an effective technique that can help increase the traffic to your website and boost online conversions. Several ecommerce businesses focus on website design, security, and other aspects of their business. Businesses need to install an SSL certificate and make their website secure.

Businesses should also focus on making their website look unique, attractive, and stunning to website visitors. You also need to make sure that the website is mobile friendly. If you have already installed an SSL certificate, you will not have to worry about data breaches. Selecting the right kind of SSL certificate for your business is equally important. For ecommerce websites, we recommend buying and installing a wildcard ssl certificate.

With this single certificate, you can secure your chosen primary domain and an unlimited number of first-level subdomains under it. A budget-friendly option, it saves you the hassle of buying and maintaining separate single-domain SSL certs for each new subdomain that you add.

However, ecommerce businesses need to understand that they will also need to focus on content marketing to improve their website rank. An effective content marketing strategy might even help your businesses to boost website traffic and online conversions.

1. A Layman’s Guide To Content Marketing

In simple words, content marketing can be defined as creating content in different formats and sharing such content to the target audience to generate more leads, drive more traffic, and build a brand. As a result, businesses that are making use of content marketing are more likely to stand out.

Unique, relevant, and fresh content will keep your website visitors engaged and prompt them to check out your products and services. Here are a few more benefits your business can enjoy by implementing a solid content marketing strategy.

• Content marketing ensures authority and makes your website look trustworthy to potential and existing customers
• It will help your website to reach the target audience easily
• Customers will start to feel a connection towards your business
• Content marketing is a cost-effective and reliable way to boost user engagement, sales, and traffic.

2. Content Marketing Strategy Of eCommerce Enterprises

It might come as a huge surprise when you learn that content marketing is still not used by several ecommerce businesses. However, if you are one among them, it is best to start implementing it. We have listed a few content marketing strategies in this article that will help you to increase the traffic, conversion rate, and sales.

3. Choose The Type Of Content

The first and foremost thing you need to do is select the type of content you want to create for your website. It is best to make this decision based on your service, product, customers, and niche. Beginning with emails is an excellent idea for B2C enterprises.

A recent study revealed that emails are the most effective content format used by B2C marketers for distributing content. Social media platforms and Blogs are two other effective formats that businesses should focus on when distributing content.

4. Come Up With A Solid Strategy

Coming up with a solid strategy is essential for businesses to make their content marketing efforts successful. Therefore, it is crucial to do proper research and identify your audience, as it will help you create a content marketing plan or strategy easily.

You should spend a considerable amount of time and resources on research. This will make it easy for you to understand the desires and requirements of customers. It is best to base your content marketing strategy on reliable data instead of making assumptions.

5. Focus On Creating Value For Customers

Do you know that most internet users see 5000 to 10000 advertisements every single day? There is no denying the fact that ads are almost everywhere these days. These overwhelming numbers of ads can irritate most internet users. So, how can you come up with ads that can engage and capture the interest of users?

You can do that by offering actual value to customers. For example, instead of promoting a product by talking about it, you should tell customers how your product can help them solve issues or what benefits customers can enjoy by using your product. This will help you get more attention than other promotional methods.

6. Promote And Advertise

Coming up with a solid content marketing plan and creating high-quality content is not just enough to make your content marketing campaign successful. You will also need to put more focus on promoting and advertising the content.

Here are a few simple but effective tips on how to promote and advertise content.

• Using Google Adwords
• Getting backlinks from relevant and good websites
• Promoting content through social media platforms
• Search Engine Optimization

7. Make Use Of Social Media Platforms

Promoting content through social media platforms has worked for businesses of different types and sizes. A recent report shared by Oberlo revealed that approximately 73 percent of online marketers believe that social media marketing is very effective for their ecommerce website or business.

Social media platforms that include Pinterest, Twitter, Instagram, and Facebook are used by millions of people from all over the globe. Here is how you can put these platforms to good use for promoting your content.

Instagram is an excellent platform for sharing high-quality videos and images. You can easily introduce your products to several people interested in them by posting stunning product images on Instagram.

Facebook is often considered by many as an older social media platform. However, the large number of customers who are in Facebook groups and pages can help your business to grow. For example, Shopify recently confirmed that they witnessed a 2.49 percent conversion rate just from Facebook.

If you have visually appealing product images, then you should add them to your Pinterest account. Customers may share the product image, which will help the product reach more people interested in buying it.

Wrapping Up

Content marketing will play a crucial role in ecommerce marketing not just in 2021 but also in the future. If you already have a solid content marketing strategy in place, please include the tips mentioned above. In addition, ensure that you provide well for the cybersecurity threats lurking on the webspace. As discussed above, it will be a sensible decision to install the right kind of SSL certificate on your ecommerce website. Suppose budget is a concern, and you need to secure multiple first-level subdomains in addition to the primary domain. In that case, you should consider buying the inexpensive yet premium geotrust wildcard ssl certificate.

If you can execute your content marketing plan in the best possible way without any errors or flaws, then your business will soon start to see higher online conversions and sales.