5G Phone Demand Grows Among Customers Planning to Buy New Models in the Next 6 Months: Kantar

Over two-third of shoppers in main markets planning to buy a brand new smartphone in the subsequent six months choose getting a 5G mannequin, in accordance to a report launched by consulting agency Kantar. China led the markets the place as a lot as 91 % of shoppers confirmed curiosity in buying a 5G cellphone. However, the pattern of shopping for 5G telephones can be zooming in on the US. Kantar’s report additionally highlighted rising curiosity amongst clients in markets together with the US and Europe for buying smartphones from a bodily retailer.

Kantar famous that 74 % of shoppers in the US confirmed curiosity in shopping for a 5G cellphone. The proportion is certainly decrease than the buyer base wanting to personal fashions primarily based on the next-generation community know-how in China. However, the agency mentioned that 5G functionality as a purchase order motive remained almost flat in the Chinese market year-on-year, with one in 5 patrons citing the function as a shopping for driver.

“Of the top 10 models sold in China, 70 percent are 5G enabled,” mentioned Kantar Consumer Insights Director Jennifer Chan. “In Japan, this is 60 percent; it’s 50 percent in both the US and Australia, and 40 percent across the EU5 (Great Britain, Germany, France, Italy, and Spain).”

On the gross sales entrance, Kantar discovered that the share of Samsung gross sales grew by 4 proportion factors in Australia and the US, taking on 30 % of complete gross sales in the second quarter of 2021. Samsung’s gross sales have been, nonetheless, nonetheless behind these of the iPhone.

In the US and China, iOS share was discovered to have grown two proportion factors every year-over-year. This was, nonetheless, not the pattern in Japan the place Android gross sales grew 5 proportion factors pushed by robust efficiency from Sharp and Oppo.

smartphone os sales q2 2021 kantar Smartphone OS sales share

Smartphone OS gross sales share in the US, China, and main European markets
Photo Credit: Kantar


Kantar additionally discovered that in the US in addition to in Britain, France, Italy, and Spain, channel shares for in-store gross sales elevated by at the least 10 proportion factors year-on-year in the second quarter. This means that extra folks most well-liked to buy telephones by means of bodily shops over on-line.

“In-store sales shares are also up this quarter compared to Q1 2021 in Great Britain (+13 percentage points), US (+7 percentage points), Germany (+4 percentage points), and Spain (+3 percentage points),” Chan mentioned.

The rollout of COVID-19 vaccinations alongside companies opening up and decreasing restrictions are thought of amongst the key causes for the progress of in-store purchases of smartphones.

Kantar additionally talked about in its report that smartphone house owners in the US who self-purchased their cellphone from a bodily retailer have been extra doubtless to agree to the assertion saying, “I keep my smartphone for as long as I can.” It was 80 % over 77 % on-line patrons. The similar sample has been observed in Australia, Japan, and main European markets, the report mentioned.

It has additionally been specified that in-store smartphone patrons in the US, Australia, and Japan have been extra doubtless to agree that they like shopping for manufacturers that they’re conversant in. Customers in these markets together with the key European ones have been additionally extra doubtless to agree with the assertion that in the event that they have been going to give you the option to use a brand new know-how product, any individual had to present them how to use it.

Kantar has notably not offered any particulars about the pattern dimension it took for growing this report.

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